Ultra Trendy

The ultramarathon has gotten ultra trendy. The phenomenal rise in popularity has  increased 1,000% over the last decade alone. The new ‘extreme race’ have overshadowed the once impressive ‘marathon’, dubbing their 26.2 miles too achievable.  The staggering number of participants in ultra-marathons in North America alone have increased from 18,000 people in 2003 to 105,000 in 2017. An ‘ultramarathon‘, also called ultra distance or ultra running, is any footrace longer

On Beam

When we come across a editorial that inspires us we feel that it should be shared. Not a new editorial but well worth a once-over. Perfect timing at Heel-Side where we just caught up on the 2018 U.S. Gymnastics Championships. Congratulations to the winners which you can check out HERE. But first scroll down to see Katryn Kruger shot by Sasha Ida for Marie Claire France June 2016. There is nothing we

The Cold Truth About Wetsuits

Recycling is a duty, not an option. Sports brands and outdoor companies are stepping up to the plate and using their resources for research to discover new methods, materials, and processes aiming to aid in the sustainability effort (earth damage control ). One company in-particular is making a name for themselves, whilst deep in the throngs of problem solving. The company is Finisterre, a cold water surf brand founded by Tom

Nike’s All Conditions Gear SS18 Throws It On Back

In an instagram hole yesterday I came across this image yesterday. I did a little digging and the other images live on the internet.com are NICE, including a solid editorial and short from SneakersNStuff.com. Surprised that this is a Nike brand, dubbed ‘Nike ACG’ (All Conditions Gear) which is a subsidiary line that produces innovative athletic apparel and sports gear for all climates and have been around since their launch in

Sweat Shop (dot) com

Racked, hands down has the best shopping guides in NYC. Although this is an older post these sportswear companies have stayed in the game for a reason. Elite Athlesure Brands to check out online. The Classics Adidas: The athletic giant has been a bonafide staple for quite some time, but it has really upped its game over the past few years with special collaborations, great branding and ad campaigns, quality

Wold Cup Uniforms Ranked For Style, Not Score

Racked.com took an unique approach when selecting team favorites to route for.  Ranking all 30 Countries attending the World Cup by uniform style.  Here’s a peak at what they came up with. I guess theres no rule against basing your Would Cup brackets by style (instead of score.) 32. Costa Rica 31. Tunisia 30-22. South Korea, Serbia, Egypt, Morocco, Denmark, Russia, Panama, Portugal, and Switzerland 21. Iran 20. England 19.

Vintage North Face and High Fashion Collision

In a new series of archival editorials, GARAGE taps The North Face vintage product and apparel dating back five decades. North Face goods include everything from medical equipment to everyday hiking gear and paired with high fashion designer goods. If one could imagine what it would look like for fashion to collide head-on with the outdoor adventure market, this is what you would get. Link to full article below.    To see the full

Porter Edit cover New Moves

Porter Edits’ is the editorial voice of NET-A-PORTER. The most recent cover features Sarah Sampaio who is both the model and the story.  In this feature, Jane Mulkerrins discovers what fires this Portuguese model up.  Passionate, honest and unafraid to make a stand when it comes to her body or her career, Portuguese model SARA SAMPAIO is a woman with conviction. This article is worth a thorough top to bottom read. Link

ClassPass Goes LIVE

At home, fitness has been a trend to bring fitness with you outside the gym for the last few years. With no limitation the digital space allows you to reach a bigger audience than it ever could in real life. There are a plethora of digital fitness programs out there to choose from, but there is one that jumped on the home studio experience bandwagon in 2018: ClassPass. The standalone platform

KITH & Champion Womenswear Exclusive Collaboration

KITH x Champions joined forces for a newly released eight-piece collection. The design inspiration was an ode to retro-sportswear with KITH’s signature color palette of white, pink, red, and royal blue. This exclusive womenswear collection will mark KITH’s debut in the global retail market via NET-A-PORTER. KITH founder and sneaker designer extraordinaire Ronnie Fieg had the following to say about the collaboration: ” NET-A-PORTER, much like KITH, is an anomaly. They cater to all

Simple Sportswear for D La Repubblica

Van Mossevelde + N Flashes Sean Levy In Simple Athletic Looks For D La Repubblica The perfect simplicity in this athletic shoot by Model Sean Levy is strikingly beautiful. The movements are real and the minimal athletic looks by fashion editor Roberta Rusconi are paired perfectly. Photographer team Van Mossevelde + N for D La Repubblica. Hair by Marco Minunno Images via ANNE OF CARVERSVILLE.

Through The Cold

Finding winter running gear that can check enough boxes to get you take your workout outside; keep me warm, make it functional, and something I actually want to be seen in.  Please and thank you. And it just happened to find a perfect match when we stopped into the newly renovated Nike flagship store in SoHo we found one perfect outfit to run through the cold, instead of from it.

Amazon Is Takes The Field

I often voice my theory that Amazon is slowly taking over the world. The powerhouse claims one more market demographic after another and this time they are taking the field with the release of their activewear clothing lines. They have already claimed the title as the biggest US clothing retail online and projected to become the biggest clothing retailer in 2017 period – surpassing all brick and mortar, department stores, and retail giants. Amazon