Hilfiger goes for a Hike

And I am going with him! The Hilfigers current Fall add campaign… presents a new brand identity with fresh new direction, all while respecting their brand aesthetic. This initial advertising launch introduces the ‘Hilfiger Family’, each member embracing  the brand’s 25 year heritage of twisted, pretty American sportswear.

The Hilfiger family tree contains; Bloody Mary-loving mummy, Daddy, a parade of kids, including a son kicked out of boarding school, a Portuguese exchange student who never left, a mute daughter and two floppy-eared basset hounds gallivant in their Jeep Grand Wagoneer for what’s been dubbed “The Ultimate Tailgate.”

Photographed by Craig McDean and styled by Karl Templer this shoot creates a preliminary storyline with a feel much like the Royal Tenenbaums. There is a touch of quirkiness and humor, a though stemming from the idea that ‘Tommy’ personality was that of the preppy cousin, who never took himself too seriously.

It’s just the first game in a game packed season for this Hilfiger deemed family. These fashionably, fictitious family will appear in future installments. Keep tabs with what is in fashion with this family  by visiting “Meet the Hilfigers” section of Tommy.com. Banking on an offer to join this family? Either way you can sport  their wardrobes. Ensembles made perfect, fall is in the air and buffalo check plaid is what I want to wear. Hiking ensembles that will put the mulling spice in your wine, add a photo opp for a hike a perfect hike, exercising both you and your Hilfiger style .

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