Covering the fridge during Mercedes Benz New York Fashion Week featured layers of invitations; fashion presentations, shows, and events. These invitations can tell so much about a fashion designer/company/brand, where their creative focus lies and the image they are striving to portray.
Front and center for perfect viewing pleasure upon entry and exit the doll house displayed the Moncler invitation. The text style, design, paper quality, complete execution of the invite left one excited for the show to begin.
The Event: Mercedes Benz New York Fashion Week
Date: Sunday, 12, 2011
Location: 25 Vanderbilt
Time: 7:00 p.m.
As New Yorker, I would like to denounce my confidence in knowing north from south, east, from west, and the vicinity around major landmarks and transportation hubs. However, this evening walking up Vanderbilt, I came to realization, number 25 adorns none other address than that of Grand Central Station. One moment of utter confusion echoed within, a fashion show, among the highly trafficked station, everyday commuters catching trains, at rush hours last hoorah. It was a messy madhouse; formally invited fashionistas/ fahionestos, editors, celebs, photographers, and curious tourist crowded the main concourse.
When clock struck seven there was a sudden infiltration by a large, highly coordinated group of what appeared to be chic very good-looking aliens, appearing out of nowhere they took over the terminal. Within moments the lower central platform was cleared out and then the sudden engulfing of the models by 163 dancers also outfitted in Moncler Grenoble collection; ski pants, jackets, boots, and goggles. They danced, swimming seamlessly through one another, synchronized, leaving all spectators in awe for a 15 minute spectacular performance. A only in New York moment.
Moncler shows are setting the bar when it comes to executing fashion presentations. Innovative, engaging, memorable, all while presenting the clothing with appropriate lifestyle affiliation, wearability, and moreover functionality. The collection this season was timeless, a look back to at vintage ski apparel styles and silhouettes, with modernization of color, fabrication, and function. The color this season stayed grounded with earth tones; the palate included maroon, mustard, and grey.
A special thanks to stylist Lauren Gaudette, her style recap of the show.
Some of my favorites pieces within the collection are pictured below:
Love, From E