CHANEL’s seaside themed Spring 12 campaign by Karl Lagerfeld (creative director) campaign featuring Models Saskia de Brauw and Joan Smalls. The chute location is sun drenched shots capture the models frolicking near the ocean at France’s Hôtel du Cap Eden Roc, France, and in the nearby Mediterranean waters.
In gymnastic-inspired poses shots are captured, Andrea Perry’s soundtrack, ‘If you come over’, playful antics harmonize with the acoustics. The seaside gymnastic theme contrasts with the dramatic tailoring and feathered outfits, adding a certain femininity to the scene. The final shots characterized the dramatic story compared to the soft whimsical making of the video (which can only be defined as Chanel). Chanel yet again raises the bar on high fashion.