In an instagram hole yesterday I came across this image yesterday.
I did a little digging and the other images live on the internet.com are NICE, including a solid editorial and short from SneakersNStuff.com.
Surprised that this is a Nike brand, dubbed ‘Nike ACG’ (All Conditions Gear) which is a subsidiary line that produces innovative athletic apparel and sports gear for all climates and have been around since their launch in 1989.
Looking for some brand history I found that ACG’s identity has gone though some dramatic aesthetic changes since its initial entrance. But ACG seems to have grown into itself and never abandoned its belief that tactical-garb shouldn’t compromise on aesthetics. The brands non-commercial, off-the-wall image, bold brand statements and and recent collaborations have inspired sneaker-heads for decades instituting a devoted cult following.
This unisex SS18 collection circled back to early 80’s and 90’s retro details and old-school palette that stands apart from what you would expect from Nikes relatively urban centric design. A seamless translation from city streets to the peaks and beyond. Check out the full collection that dropped in stores June 1st.