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ABOUT is a platform aiming to highlight the bridging gap between fashion and fitness for women. 

When we refer to ‘the model athlete’ we are speaking to you directly. We believe that every person is the own model athlete. We are females that are athletes, and each of us has our own sense of style. As women, we feel that female athletes should not have to compromise their personal style for functional sports apparel. After athleisure took the activewear market by storm the sports and activewear markets are slowly but surely developing apparel and gear that weighs style and fashion with the same importance as fashion and function. Heel-Side’s content is focused on emerging designers, editorials, brand collaborations, events, philanthropy, and highlighting other articles that are too good not to share. We hope that by providing resources and educational opportunities female athletes will move towards the freedom to compete without compromising their style identity the community of like-minded model athletes. 

As model athletes, we always play hard and look good doing it. 

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