The Sneaker That Invented Hype
“There is always a moment where you can pinpoint a subculture’s entrance into popular culture — when something ceases to be a niche and joins the greater consciousness of the public (SB Pigeon Dunk, 2020).” For “sneakerheads” that moment occurred on February 22, 2005, the official release date of Nike’s SB Dunk NYC Pigeon
The Pandemic Lockdown Equipment We Sweat
2020 has been a disaster. The global pandemic turned the routine of regular life on its head. Lockdowns we mandatory for the majority of countries around the world and were still not out of the woods. Spending months indoors was challenging especially living in a larger city and a small apartment with no outdoor
Nike ISPA Live Design Philosophy Launch
ISPA: Improvise, Scavenge, Protect, Adapt - a design innovation philosophy launched by Nike in 2018. Nikes broad design initiative of exploitation, Nike Design Exploration collection (NdE) plays an integral role in Nike Inc's design process. Using athlete data, paired with technology, innovation, and design informs creation and reconception. ISPA is driven by the need to
Dior’s + Shawn Stussy Debut into Surfing with ‘The Gun’ Limited Editon Surfboard
Dior's latest release is yet another continuation of the ongoing collaborations with Shawn Stussy. In line with Diors Fall 2020 men's collection signature graphic collage has been streamlined into the brands first ever surfboard, 'The Gun'. Paying homage in a celebration of the designer roots as a surfer paired with his artistic design direction
The North Face Purple Label Fall/Winter 2019, Purple Wind
Another win for nanamica‘s THE NORTH FACE PURPLE LABEL's Fall/Winter 2019 collection "Purple Wind". The seasonal lookbook is strong featuring oversized stylized layering, with their reinvention of adventurewear silhouettes renditions. The collection conveys a laid back presence focused on comfort without compromising style. As with every collection, you'll find throwback silhouettes paying homage to
The Fashion Cycle Club
Introducing ASCC Cycling, also known as ADER SSENSE is a collective comprised of like-minded cyclist whose collective believe that performance clothing functionality shouldn't compromise its style. Club members cycle experiences range from first timers to pros and they invite any level of rider and every fashion style under the sun. The main club objective
Adidas Originals x Alexander Wang Announce That The Latest Fitness Craze Is At The Club
It’s the final countdown (t-minus nine hours) until the Adidas Originals x Alexander Wang season 5 collab drops. At 10:00 am EDT the 19 piece unisex collection of apparel and footwear is your fir the purchasing. Described as club leisure, (where one can sculpt a ‘Wangbody’) successfully engineered a new genera within the world
Everything You Need For The Outdoors In One Box
Kitted by Carin is a new subscription service delivering outdoor gear and apparel expertly selected for you. You can test it and keep only what you love. A kit that takes you new places.
Matek Clothing – Technical Intimates That Perform
Matek Clothing made their appearance this season and launched their first collection of base layers intimates that are redefining technical sport style on the slopes.
The Fashion Of Sports Style
If you have ever searched for a fashionable sports image for whatever reason you might have noticed that the there are two very different types of images to choose from. One option being fashion focused images where the sports element is a reach. The images are sometimes overtly sexy and not relatable usually found
3 Female Pro Skaters on How Skateboarding Is More Inclusive Than Ever – and Why It Still Has a Long Way to Go via HYPEBAE
When we come across a great article here at Heel-Side we feel the need to share the wealth. A perfect example from HYPEBAE, '3 Female Pro Skaters on How Skateboarding Is More Inclusive Than Ever – and Why It Still Has a Long Way to Go' By Nav Gill. See a copy of the
Listening To A Big-Wave Mission
During the past few weeks I have been on the move which presents the opportunity to plug into one of my favorite go to's in entertainment, Outside Online's Podcast. Today I listened to their latest dispatch session with Bianca Valenti and her Big-Wave Mission. Inspiring on so many levels. This episode touches on this past year
Ultra Trendy
The ultramarathon has gotten ultra trendy. The phenomenal rise in popularity has increased 1,000% over the last decade alone. The new 'extreme race' have overshadowed the once impressive 'marathon', dubbing their 26.2 miles too achievable. The staggering number of participants in ultra-marathons in North America alone have increased from 18,000 people in 2003 to
On Beam
When we come across a editorial that inspires us we feel that it should be shared. Not a new editorial but well worth a once-over. Perfect timing at Heel-Side where we just caught up on the 2018 U.S. Gymnastics Championships. Congratulations to the winners which you can check out HERE. But first scroll down to see
Outside Intimidated?
The world of outdoor adventure can be intimidating. Here are some resources to help you get women into the wild.
The Cold Truth About Wetsuits
Recycling is a duty, not an option. Sports brands and outdoor companies are stepping up to the plate and using their resources for research to discover new methods, materials, and processes aiming to aid in the sustainability effort (earth damage control ). One company in-particular is making a name for themselves, whilst deep in
The Outdoor Adventure Industry Has Reached a Tipping Point
Ladies we have a movement upon us. In 2017 the outdoor and adventure apparel and gear market turned to the ladies. By that I mean that brands are approaching the problem of how to incorporate fashion, style, function, and fit into the products and apparel made for both women and girls. Let’s rewind a
Nike’s All Conditions Gear SS18 Throws It On Back
In an instagram hole yesterday I came across this image yesterday. I did a little digging and the other images live on the internet.com are NICE, including a solid editorial and short from SneakersNStuff.com. Surprised that this is a Nike brand, dubbed 'Nike ACG' (All Conditions Gear) which is a subsidiary line that produces innovative athletic apparel
Sweat Shop (dot) com
Racked, hands down has the best shopping guides in NYC. Although this is an older post these sportswear companies have stayed in the game for a reason. Elite Athlesure Brands to check out online. The Classics Adidas: The athletic giant has been a bonafide staple for quite some time, but it has really upped its game over
Wold Cup Uniforms Ranked For Style, Not Score
Racked.com took an unique approach when selecting team favorites to route for. Ranking all 30 Countries attending the World Cup by uniform style. Here's a peak at what they came up with. I guess theres no rule against basing your Would Cup brackets by style (instead of score.) 32. Costa Rica 31. Tunisia 30-22. South Korea, Serbia, Egypt,
Vintage North Face and High Fashion Collision
In a new series of archival editorials, GARAGE taps The North Face vintage product and apparel dating back five decades. North Face goods include everything from medical equipment to everyday hiking gear and paired with high fashion designer goods. If one could imagine what it would look like for fashion to collide head-on with the outdoor adventure market,
Porter Edit cover New Moves
Porter Edits' is the editorial voice of NET-A-PORTER. The most recent cover features Sarah Sampaio who is both the model and the story. In this feature, Jane Mulkerrins discovers what fires this Portuguese model up. Passionate, honest and unafraid to make a stand when it comes to her body or her career, Portuguese model SARA SAMPAIO
ClassPass Goes LIVE
At home, fitness has been a trend to bring fitness with you outside the gym for the last few years. With no limitation the digital space allows you to reach a bigger audience than it ever could in real life. There are a plethora of digital fitness programs out there to choose from, but there
KITH & Champion Womenswear Exclusive Collaboration
KITH x Champions joined forces for a newly released eight-piece collection. The design inspiration was an ode to retro-sportswear with KITH’s signature color palette of white, pink, red, and royal blue. This exclusive womenswear collection will mark KITH's debut in the global retail market via NET-A-PORTER. KITH founder and sneaker designer extraordinaire Ronnie Fieg had the following to say about
Simple Sportswear for D La Repubblica
Van Mossevelde + N Flashes Sean Levy In Simple Athletic Looks For D La Repubblica The perfect simplicity in this athletic shoot by Model Sean Levy is strikingly beautiful. The movements are real and the minimal athletic looks by fashion editor Roberta Rusconi are paired perfectly. Photographer team Van Mossevelde + N for D La Repubblica. Hair by Marco Minunno Images via ANNE OF CARVERSVILLE.
Through The Cold
Finding winter running gear that can check enough boxes to get you take your workout outside; keep me warm, make it functional, and something I actually want to be seen in. Please and thank you. And it just happened to find a perfect match when we stopped into the newly renovated Nike flagship store
Amazon Is Takes The Field
I often voice my theory that Amazon is slowly taking over the world. The powerhouse claims one more market demographic after another and this time they are taking the field with the release of their activewear clothing lines. They have already claimed the title as the biggest US clothing retail online and projected to become the biggest clothing
The Black Friday Game Plan
You know it's coming. Right after you wake up from that Thanksgiving coma it's Black Friday
Kappa’s Tracksuits Keep Trending
Remember that Italian sportswear brand Kappa? The iconic soccer/football tracksuit has made a comeback in the last few seasons and has returned with an updated look for the Spring/Summer 2018 collection. Kappas trademark tracksuit is a focal point of the collection which features their iconic logo - boy and girl sitting back to back. The emblem, associated with the
