Sportmax Spring 2019 Campaign
If you have ever searched for a fashionable sports image for whatever reason you might have noticed that the there are two very different types of images to choose from. One option being fashion focused images where the sports element is a reach. The images are sometimes overtly sexy and not relatable usually found on the pages of a fashion magazine. The other option being sports specific images, usually ads
When we come across a great article here at Heel-Side we feel the need to share the wealth. A perfect example from HYPEBAE, ‘3 Female Pro Skaters on How Skateboarding Is More Inclusive Than Ever – and Why It Still Has a Long Way to Go’ By Nav Gill. See a copy of the article below and get some key insight on the world of female skating from the pros
During the past few weeks I have been on the move which presents the opportunity to plug into one of my favorite go to’s in entertainment, Outside Online’s Podcast. Today I listened to their latest dispatch session with Bianca Valenti and her Big-Wave Mission. Inspiring on so many levels. This episode touches on this past year in surfing and how professional surfing has undergone a remarkable and very unexpected evolution.
Cold weather essentials are reimagined through HYKE x The North Face Spring Summer 2019 collection. Reunited following the duo’s clean Fall/Winter 2018 offering, HYKE will offer unisex pieces alongside specific mens and womenswear silhouettes. The aesthetic vibe builds on their prior collections design aesthetic with the additional fine tuning for an all-encompassing expansive yet minimal collection. A seemingly genderless collection lends beautifully monochrome-dressed pieces of oversized silhouettes, boxy fits, with loose comfortable cuts. You’ll
Nike has released their new ‘yoga collection’ this week. A somewhat surprising relelation because Nike is already a staple in nearly every yoga class I’ve sweat through. But the delay to the yoga clothing title-wave, the oversaturated yoga market in which any and all mainstream fashion brands released their althleisure, yoga friendly variations upon us. Maybe the timing is strategic? They did avoid that sport-wear traffic jam, or maybe it
Welcome to the post-holiday season. I came out of the 2018 holiday season with a stocking full of holiday gift cards. This may be a sign that I’m a difficult person to shop for… but I’m not going to overthink things (and I’m definitely not complaining) because it is time to go shopping and I know for a fact that I’m going to like every single gift I will be self
The ultramarathon has gotten ultra trendy. The phenomenal rise in popularity has increased 1,000% over the last decade alone. The new ‘extreme race’ have overshadowed the once impressive ‘marathon’, dubbing their 26.2 miles too achievable. The staggering number of participants in ultra-marathons in North America alone have increased from 18,000 people in 2003 to 105,000 in 2017. An ‘ultramarathon‘, also called ultra distance or ultra running, is any footrace longer
When we come across a editorial that inspires us we feel that it should be shared. Not a new editorial but well worth a once-over. Perfect timing at Heel-Side where we just caught up on the 2018 U.S. Gymnastics Championships. Congratulations to the winners which you can check out HERE. But first scroll down to see Katryn Kruger shot by Sasha Ida for Marie Claire France June 2016. There is nothing we
Recycling is a duty, not an option. Sports brands and outdoor companies are stepping up to the plate and using their resources for research to discover new methods, materials, and processes aiming to aid in the sustainability effort (earth damage control ). One company in-particular is making a name for themselves, whilst deep in the throngs of problem solving. The company is Finisterre, a cold water surf brand founded by Tom
Ladies we have a movement upon us. In 2017 the outdoor and adventure apparel and gear market turned to the ladies. By that I mean that brands are approaching the problem of how to incorporate fashion, style, function, and fit into the products and apparel made for both women and girls. Let’s rewind a second […]
In an instagram hole yesterday I came across this image yesterday. I did a little digging and the other images live on the internet.com are NICE, including a solid editorial and short from SneakersNStuff.com. Surprised that this is a Nike brand, dubbed ‘Nike ACG’ (All Conditions Gear) which is a subsidiary line that produces innovative athletic apparel and sports gear for all climates and have been around since their launch in
Racked, hands down has the best shopping guides in NYC. Although this is an older post these sportswear companies have stayed in the game for a reason. Elite Athlesure Brands to check out online. The Classics Adidas: The athletic giant has been a bonafide staple for quite some time, but it has really upped its game over the past few years with special collaborations, great branding and ad campaigns, quality
Racked.com took an unique approach when selecting team favorites to route for. Ranking all 30 Countries attending the World Cup by uniform style. Here’s a peak at what they came up with. I guess theres no rule against basing your Would Cup brackets by style (instead of score.) 32. Costa Rica 31. Tunisia 30-22. South Korea, Serbia, Egypt, Morocco, Denmark, Russia, Panama, Portugal, and Switzerland 21. Iran 20. England 19.