Balenciaga gets the Boot
Inspired by the field > adapted sprightly for the sideline.
The Sneaker That Invented Hype
“There is always a moment where you can pinpoint a subculture’s entrance into popular culture — when something ceases to be a niche and joins the greater consciousness of the public (SB Pigeon Dunk, 2020).” For “sneakerheads” that moment occurred
The Pandemic Lockdown Equipment We Sweat
2020 has been a disaster. The global pandemic turned the routine of regular life on its head. Lockdowns we mandatory for the majority of countries around the world and were still not out of the woods. Spending months indoors was
Nike ISPA Live Design Philosophy Launch
ISPA: Improvise, Scavenge, Protect, Adapt - a design innovation philosophy launched by Nike in 2018. Nikes broad design initiative of exploitation, Nike Design Exploration collection (NdE) plays an integral role in Nike Inc's design process. Using athlete data, paired with
Dior’s + Shawn Stussy Debut into Surfing with ‘The Gun’ Limited Editon Surfboard
Dior's latest release is yet another continuation of the ongoing collaborations with Shawn Stussy. In line with Diors Fall 2020 men's collection signature graphic collage has been streamlined into the brands first ever surfboard, 'The Gun'. Paying homage in a
The North Face Purple Label Fall/Winter 2019, Purple Wind
Another win for nanamica‘s THE NORTH FACE PURPLE LABEL's Fall/Winter 2019 collection "Purple Wind". The seasonal lookbook is strong featuring oversized stylized layering, with their reinvention of adventurewear silhouettes renditions. The collection conveys a laid back presence focused on comfort
The Fashion Cycle Club
Introducing ASCC Cycling, also known as ADER SSENSE is a collective comprised of like-minded cyclist whose collective believe that performance clothing functionality shouldn't compromise its style. Club members cycle experiences range from first timers to pros and they invite any
Adidas Originals x Alexander Wang Announce That The Latest Fitness Craze Is At The Club
It’s the final countdown (t-minus nine hours) until the Adidas Originals x Alexander Wang season 5 collab drops. At 10:00 am EDT the 19 piece unisex collection of apparel and footwear is your fir the purchasing. Described as club leisure,
Everything You Need For The Outdoors In One Box
Kitted by Carin is a new subscription service delivering outdoor gear and apparel expertly selected for you. You can test it and keep only what you love. A kit that takes you new places.
Matek Clothing – Technical Intimates That Perform
Matek Clothing made their appearance this season and launched their first collection of base layers intimates that are redefining technical sport style on the slopes.
The Fashion Of Sports Style
If you have ever searched for a fashionable sports image for whatever reason you might have noticed that the there are two very different types of images to choose from. One option being fashion focused images where the sports element
3 Female Pro Skaters on How Skateboarding Is More Inclusive Than Ever – and Why It Still Has a Long Way to Go via HYPEBAE
When we come across a great article here at Heel-Side we feel the need to share the wealth. A perfect example from HYPEBAE, '3 Female Pro Skaters on How Skateboarding Is More Inclusive Than Ever – and Why It Still
Listening To A Big-Wave Mission
During the past few weeks I have been on the move which presents the opportunity to plug into one of my favorite go to's in entertainment, Outside Online's Podcast. Today I listened to their latest dispatch session with Bianca Valenti and
Ultra Trendy
The ultramarathon has gotten ultra trendy. The phenomenal rise in popularity has increased 1,000% over the last decade alone. The new 'extreme race' have overshadowed the once impressive 'marathon', dubbing their 26.2 miles too achievable. The staggering number of participants
