Amazon Is Takes The Field

I often voice my theory that Amazon is slowly taking over the world. The powerhouse claims one more market demographic after another and this time they are taking the field with the release of their activewear clothing lines. They have already claimed the title as the biggest US clothing retail online and projected to become the biggest clothing retailer […]

Opening Ceremony x Columbia Collab Puts Fashion Into Function

Shopping for hiking can be a huge headache when trying to find clothing and gear that is fashionable and functional. A solution is seemingly nonexistent and the gear out there can fall into one category or the other. A truly fusterating experience when we represent a demographic that wants both. With fashion slowly infiltrating one sport at a time hiking […]

Winter Sporting Skin Care

When talking about sports and skincare I assume one can only be referring to summer sun protection. With endless references drilled into our brains through the media about the needs of our skin while playing sports in the summer, it seems everyone had forgotten that winter sports need their own skincare routine.  With the Winter Olympics […]

Karlie Kloss + NYC Marathon + Adidas by Stella McCartney = One Pretty Tough Model Athlete

Karlie Kloss is taking to the street this weekend for her first ever marathon in NYC. It’s no surprise that her 26. 22 miles will be in style, outfitted head to toe in Adidas by Stella McCartney.   As the face of the latest Adidas Fearless Running campaign, there couldn’t be a better runway debut. Check out the new […]

CICLOTTE MODERN EXERCISE BIKE

The majority of home gym equipment design focuses on function, neglecting the aesthetic appeal and lacking the ability to blend into a homes decor.

Introducing the exception; the Ciclotte could carry the first superlative in the best looking or possibly best all around. This designy exercise bike came from one of Milan’s leading designers, Luca Schieppati and produced by the Italian Lamiflex Group that debuted in 2010. Ciclotte coexists within a homes design just as another piece of contemporary furniture.

Fed by Gouter

Heel–Side back with another DC dossier. This time, we’re profiling the mecca of organic, raw tonics called Gouter. These tasty beverages that you can find at yoga studios and organic markets across DC are NOT juices, and that’s what makes them rave-worthy. They’re based on a water, lemon, coconut nectar, and cayenne base with superfoods added for specific benefits. Stretch, Digest, and Balance are some of our favorites, utilizing ingredients like turmeric, aloe, and spirulina.

Nike Air Max Con NYC

Nike Air Max Con inauguration is in full swing in celebration of the third unofficial Nike Air Max Day. MARCH 26, 2016 Air’s March 24 début runs through the 26 in a multi city birthday bash. In NYC’s Skylight Clarkson Square hosts the pop up space dedicated to Air Max’s iconic design, history and innovation. A […]

JAMES PERSE SAMPLE SALE

Heel-Side is a cult believer in James Perse Los Angeles. The Perse aesthetic can be defined by the their high end design, quality construction, shape and high end fabrication. Aesthetically low maintenance and high fashion – emphasizing elegance and comfort with the pairing sophistication with simplicity. Excerpt taken directly from JamesPerse.com – who can depict ones presence better than the designer himself.

With the highest in quality and always aesthetically on point pieces there is a pricy point made at every check out. Looking forward to getting some sample steals tomorrow.

150 Greene St between W Houston and Prince streets

Tuesday, March 22nd – 10am — 8pm
Wednesday, March 23rd – 10am—8pm
Thursday, March 24th -10am —8pm
Friday, March 25th – 10am — 7pm
Saturday, March 26th – 10am — 7pm
Sunday, March 27th – 10am — 5pm

Zara Active Arrival

Zara is the latest big name apparel brand to join in on the ever expanding activewear marketshare.  The capsule includes 56 pieces of gymwear apparel and accessories now available for pre-order HERE.  Every item remains under a $70 price point and from the looks of it will hold true to the standard Zara hallmark – minimal, modern in style silhouettes (simply simple) that will satisfy the […]