APPAREL

workout wear

Vintage North Face and High Fashion Collision

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In a new series of archival editorials, GARAGE taps The North Face vintage product and apparel dating back five decades. North Face goods include everything from medical equipment to everyday hiking gear and paired with high fashion designer goods. If one could imagine what it would look like for fashion to collide head-on with the outdoor adventure market, this is what you would get. Link to full article below.

To see the full article here GARAGE No. 14.

Source: VICE written on Feb 14th, 2018

In this story: Photographer: Bruno Staub; Fashion editor: Mel Ottenberg; Hair; Model: Constance Jablonski; Manicurist: Maria Salandra ; Photographer’s assistants: Evan Browning, Ryan Petru; Fashion assistants: Malcolm Mammone, Alban Roger; Hair assistant: Kabuto Okuzawa; Digital tech: Sara Lewis; On-set production: Franco Polar

Porter Edit cover New Moves

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Porter Edits’ is the editorial voice of NET-A-PORTER. The most recent cover features Sarah Sampaio who is both the model and the story. In this feature, Jane Mulkerrins discovers what fires this Portuguese model up. Passionate, honest and unafraid to make a stand when it comes to her body or her career, Portuguese model SARA SAMPAIO is a woman with conviction. This article is worth a thorough top to bottom read. Link to full article HERE.

The article isn’t the only worthwhile aspect of this segment, the images are stunning. This photographer happens to be my VERY talented friend Hanna Tveite. You captured by definition the true model athlete.

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KITH & Champion Womenswear Exclusive Collaboration

KITH x Champions joined forces for a newly released eight-piece collection. The design inspiration was an ode to retro-sportswear with KITH’s signature color palette of white, pink, red, and royal blue.

This exclusive womenswear collection will mark KITH’s debut in the global retail market via NET-A-PORTER.

KITH founder and sneaker designer extraordinaire Ronnie Fieg had the following to say about the collaboration:

” NET-A-PORTER, much like KITH, is an anomaly. They cater to all types of women in such a way that it aligns very well with the KITH ethos and what we do as a brand. I believe KITH womenswear has finally built a strong identity and come into its own. With Champion being its first collaborative collection of this magnitude it feels like a graduation from where we started. Now we are able to showcase the brand in a very unique way and I want to share that with the world.”

Available on NET-A-PORTER and sold at KITH stores worldwide.

See full article via Highsnobiety HERE.

Simple Sportswear for D La Repubblica

Van Mossevelde + N Flashes Sean Levy In Simple Athletic Looks For D La Repubblica

The perfect simplicity in this athletic shoot by Model Sean Levy is strikingly beautiful. The movements are real and the minimal athletic looks by fashion editor Roberta Rusconi are paired perfectly. Photographer team Van Mossevelde + N for D La Repubblica. Hair by Marco Minunno

Images via ANNE OF CARVERSVILLE.

Through The Cold

Finding winter running gear that can check enough boxes to get you take your workout outside; keep me warm, make it functional, and something I actually want to be seen in. Please and thank you. And it just happened to find a perfect match when we stopped into the newly renovated Nike flagship store in SoHo we found one perfect outfit to run through the cold, instead of from it.

Nike Zonal Aerosheild jacket $175

Nike Compression Tights in store only

@laurengaudette for @hotelmazatlan and @heel_side| Photography by @mazatlanmazatlan | Art Direction by @stylelist.ed

Amazon Is Takes The Field

I often voice my theory that Amazon is slowly taking over the world. The powerhouse claims one more market demographic after another and this time they are taking the field with the release of their activewear clothing lines. They have already claimed the title as the biggest US clothing retail online and projected to become the biggest clothing retailer in 2017 period – surpassing all brick and mortar, department stores, and retail giants.

Amazon made their foray into private-label sportswear market, hand-in-hand with their successful sub-brand model. The e-commerce giant felt the need to add apparel as an effort to fill in gaps in its fashion lineup offerings, rather than counting on big sports brands to offer their merchandise. Amazons regular men’s and women’s fashion sub-brands include Lark & Ro, Scout + Ro, Franklin & Freeman, James & Erin, Society New York. Also included are Amazon Essentials, Good Threads, and Buttoned Down which are only available to Amazon Prime members. Activewear additions include Peak Performance which was quietly released in October. Goodsport and Rebel Canyon were launched earlier this year. All of the activewear brands are reserved for Amazon Prime members only.

Here is what you can expect from each of the brands aesthetically:

Peak Velocity– The most expensive of the three activewear brands. This is premium men’s activewear. Performance sweatshirts and sweatpants with features like moisture-wicking and stretch. It has two lines: “Quantum Fleece” which the website says is “built for work,” and “Metro Fleece,” which is higher-priced and “built for every day.” (Think Nike and Under Armour;

Rebel Canyon– Men’s and women’s streetwear/athleisure clothing, a lifestyle streetwear take on sportswear;

Goodsport– Men’s and women’s low-price traditional performance workout gear with tops, bottoms, and outerwear. (Think Champion and budget activewear brands).

Sticking to their sub-brand standard, which removes any indication that these are actually “Amazon” brands, disassociated the labels with the brand entirely. This doesn’t discount the quality. All three sub-brands are using the same manufacturer as the market’s top players. Im looking forward to putting these brands to the test and see how Amazon holds up on the field.

What’s next for the Amazon sportswear space? Some of the trademark filings suggest the brand could expand into athletic bags.

Kappa’s Tracksuits Keep Trending

Remember that Italian sportswear brand Kappa? The iconic soccer/football tracksuit has made a comeback in the last few seasons and has returned with an updated look for the Spring/Summer 2018 collection.

Kappas trademark tracksuit is a focal point of the collection which features their iconic logo – boy and girl sitting back to back. The emblem, associated with the 80’s and 90’s when Kappa was a big player in soccer apparel. But the brands’ logo represents something greater than an ode an era. This symbol represents equality. An issue at the forefront in the daily battleground in news, polls, and the struggle to make this basic human right a real-life reality. This brand carries a good message and wearing something that represents such a powerful message doesn’t just speak to a trend but a purpose. Something I can sport and support, something I want to put on and show off. Aside from making a powerful statement, the collection itself is a standout. Here are some images to hold you over until the collection drops next year.

Karlie Kloss + NYC Marathon + Adidas by Stella McCartney = One Pretty Tough Model Athlete

Karlie Kloss is taking to the street this weekend for her first ever marathon in NYC. It’s no surprise that her 26. 22 miles will be in style, outfitted head to toe in Adidas by Stella McCartney. As the face of the latest Adidas Fearless Running campaign, there couldn’t be a better runway debut. Check out the new McCartney Collection here and head over to cheer all the runners on this Sunday!

Karlie Kloss

After the marathon cool down Kloss won’t have time to put her feet up. Confirming her return to the Victoria’s Secret Fashion Show she will be headed off to Shanghai later this month trading sneakers in for some higher heels.

Sending good luck wishes to this Model Athlete this weekend!

The Noho Lab by Lululemon

Some people love it. Some people hate it. The all day workout wear ensemble, that some people never seem to take off. Now you can take it off, take it all off… and try this on for size. Lululemon high-end, beyond-the-gym Lab offshoot opened their second outpost, first in the U.S., in New York’s NoHo neighborhood this week.

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Each store concept features store design and merchandising specific to that geographic location. A commonality however lies in the transparency of design: the design and innovation take places 20 feet from where consumers are shopping.

Marcus Le Blanc, head designer of the first U.S. outpost, has a design aesthetic that portrays tailored lines and clean silhouettes, a unique focus in Lululemon’s design direction. Le Blanc is opening the Lab to other design insight by bringing emerging New York designers on board for collaborations, set to launch this coming fall.

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Lululemon, the activewear norm outfitting a majority of every workout class. This stronghold in the athlesure market has furnished the ability to harness technology and customer data to a new market segment. A part of life removed from gym centric and sweat soaked activities.

Boasting a slightly higher price point, the Lab also offers mens apparel. To get Lab goods you will have to make a Lab field-trip – currently not available through e-commerece purchase. However you can check out the collection HERE.

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Lululemon Lab’s next brick and mortar location hasn’t been released to the public. Although a safe bet can be placed on Los Angeles, London, and Sydney.

JAMES PERSE SAMPLE SALE

Jame Perse SAMPLE S-A-L-E.

Discounts starting at 75% off original retail prices on men’s and women’s apparel, accessories, and footwear and furnishings.

150 Greene St between W Houston and Prince streets

Tuesday, March 22nd – 10am — 8pm
Wednesday, March 23rd – 10am—8pm
Thursday, March 24th -10am —8pm
Friday, March 25th – 10am — 7pm
Saturday, March 26th – 10am — 7pm
Sunday, March 27th – 10am — 5pm

Heel-Side is a cult believer in James Perse Los Angeles. The Perse aesthetic can be defined by the their high end design, quality construction, shape and high end fabrication. Aesthetically low maintenance and high fashion – emphasizing elegance and comfort with the pairing sophistication with simplicity. Excerpt taken directly from JamesPerse.com – who can depict ones presence better than the designer himself.

With the highest in quality and always aesthetically on point pieces there is a pricy point made at every check out. Looking forward to getting some sample steals tomorrow.

Keep and eye out for a boutique hotel by James Perse (currently in development.)

Scuba Luxe | F.G.R. Exclusive

Fashion Gone Rogue Exclusive: ‘Scuba Luxe’. Featuring Anna-Christina Schwartz. Photographed by Tane Coffin. Styled by Nicole Adolphe. Hair and makeup by Joel Phillips. A great spread featuring truly functional and stylized scuba-wear. Great work from the talented team at Fashion Gone Rogue.

Bikini Fella Swim and Cuff Kookai

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Paddle Suit Duskii, Bikini Midnight Swimwear and Necklace Liberte Design

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Neoprene Bikini Duskii

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Neoprene Bikini Duskii

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Swimsuit Jets Active

Origional article: http://www.fashiongonerogue.com/anna-christina-schwartz-tane-coffin-swim-exclusive/#ixzz42w3taTZr

Zara Active Arrival

Zara is the latest big name apparel brand to join in on the ever expanding activewear marketshare. The capsule includes 56 pieces of gymwear apparel and accessories now available for pre-order HERE. Every item remains under a $70 price point and from the looks of it will hold true to the standard Zara hallmark – minimal, modern in style silhouettes (simply simple) that will satisfy the need it now retail therapy without breaking the bank. Until these athlesure pieces reach the consumer a complete review is in queue – performance tbd. If in fact Zara’s gymwear is inline with functionality – we will can release a review of – into it (pending performance).

Zara’s full active capsule caters to outfitting; training, tennis, swimwear, dance, yoga, footwear and select accessories.

For a look at Zara’s first active gymwear arrival collection visit Zara.com.

Fashion Freewheeling

A beautiful feature in this seasons The Gentlewoman Spring/Summer 2016. Freewheeling shot by Daniel Riera captures sisters Andrea & Julia Wilshusen mid ride.

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Sweating ADay

Heel-Side is taking a look at the fashion fitness label ADAY. ADAY targets the millennial consumer (or those that have acclimated the characteristics embraced by this generation) of the work hard – play hard a constant push-pull of work life balance and flexibility. So much to do and so little time.

A-Day

Founders Nina Faulhaber and Meg He partnered up while working at Goldman Sachs over their mutual love of boutique fitness. The developed the line to solve a daily struggle of their own; intelligent busy women with endless work life balance, exercising and staying healthy being one of them. The current marketplace athlesure offerings were lacking the versatility of fully active clothing that doesn’t look active. Leaving you with the choice od lugging around daily workout clothing changes or not working out – far from ideal.

ADAY took away that obstacle with their performance fabrics you’re meant to sweat in and transition seamlessly from day to night – fully active clothing that doesn’t look active. Placing equal emphasis on contemporary ready-to-wear design and high performance quality pieces won’t hold you back from whatever your daily daily calendar throws your way – and through all of the beautiful chaos in between.

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Check some of the ADAY 2016 season online now. The design speaks for itself at ADAY. Consensus here at Heel-Side, “we’re into it.”

The team at ADAY also curated WANDER – a global content edit on where to work out and the spots to wear it out. Sharing these places and spaces that focus on spots where the ADAY fans can do business, grab a bite, sweat it out and travel to.

Après-ski

The last stop, final run of the day – Après-ski. Head to toe slope style in affluent abundance during this peak style social stop. The labels gracing these style savvy snow goers are both old school privileged prestige brands along with some new mountainside players. Take a look at the 2016 snow school brands making up the slope side Après-ski competition.