Sportsmax Spring 2019 Campaign
Sportmax Spring 2019 Campaign
The Fashion Of Sports Style
If you have ever searched for a fashionable sports image for whatever reason you might have noticed that the there are two very different types of images to choose from. One option being fashion focused images where the sports element is a reach. The images are sometimes overtly sexy and not relatable usually found on the pages of a fashion magazine. The other option being sports specific images, usually ads
HYKE x The North Face’s Take On Cold Weather Essentials
Cold weather essentials are reimagined through HYKE x The North Face Spring Summer 2019 collection. Reunited following the duo’s clean Fall/Winter 2018 offering, HYKE will offer unisex pieces alongside specific mens and womenswear silhouettes. The aesthetic vibe builds on their prior collections design aesthetic with the additional fine tuning for an all-encompassing expansive yet minimal collection. A seemingly genderless collection lends beautifully monochrome-dressed pieces of oversized silhouettes, boxy fits, with loose comfortable cuts. You’ll
Nike Namaste
Nike has released their new ‘yoga collection’ this week. A somewhat surprising relelation because Nike is already a staple in nearly every yoga class I’ve sweat through. But the delay to the yoga clothing title-wave, the oversaturated yoga market in which any and all mainstream fashion brands released their althleisure, yoga friendly variations upon us. Maybe the timing is strategic? They did avoid that sport-wear traffic jam, or maybe it
The Cold Truth About Wetsuits
Recycling is a duty, not an option. Sports brands and outdoor companies are stepping up to the plate and using their resources for research to discover new methods, materials, and processes aiming to aid in the sustainability effort (earth damage control ). One company in-particular is making a name for themselves, whilst deep in the throngs of problem solving. The company is Finisterre, a cold water surf brand founded by Tom
Vintage North Face and High Fashion Collision
In a new series of archival editorials, GARAGE taps The North Face vintage product and apparel dating back five decades. North Face goods include everything from medical equipment to everyday hiking gear and paired with high fashion designer goods. If one could imagine what it would look like for fashion to collide head-on with the outdoor adventure market, this is what you would get. Link to full article below. To see the full
Porter Edit cover New Moves
Porter Edits’ is the editorial voice of NET-A-PORTER. The most recent cover features Sarah Sampaio who is both the model and the story. In this feature, Jane Mulkerrins discovers what fires this Portuguese model up. Passionate, honest and unafraid to make a stand when it comes to her body or her career, Portuguese model SARA SAMPAIO is a woman with conviction. This article is worth a thorough top to bottom read. Link
KITH & Champion Womenswear Exclusive Collaboration
KITH x Champions joined forces for a newly released eight-piece collection. The design inspiration was an ode to retro-sportswear with KITH’s signature color palette of white, pink, red, and royal blue. This exclusive womenswear collection will mark KITH’s debut in the global retail market via NET-A-PORTER. KITH founder and sneaker designer extraordinaire Ronnie Fieg had the following to say about the collaboration: ” NET-A-PORTER, much like KITH, is an anomaly. They cater to all
Simple Sportswear for D La Repubblica
Van Mossevelde + N Flashes Sean Levy In Simple Athletic Looks For D La Repubblica The perfect simplicity in this athletic shoot by Model Sean Levy is strikingly beautiful. The movements are real and the minimal athletic looks by fashion editor Roberta Rusconi are paired perfectly. Photographer team Van Mossevelde + N for D La Repubblica. Hair by Marco Minunno Images via ANNE OF CARVERSVILLE.
Through The Cold
Finding winter running gear that can check enough boxes to get you take your workout outside; keep me warm, make it functional, and something I actually want to be seen in. Please and thank you. And it just happened to find a perfect match when we stopped into the newly renovated Nike flagship store in SoHo we found one perfect outfit to run through the cold, instead of from it.
Amazon Is Takes The Field
I often voice my theory that Amazon is slowly taking over the world. The powerhouse claims one more market demographic after another and this time they are taking the field with the release of their activewear clothing lines. They have already claimed the title as the biggest US clothing retail online and projected to become the biggest clothing retailer in 2017 period – surpassing all brick and mortar, department stores, and retail giants. Amazon
Kappa’s Tracksuits Keep Trending
Remember that Italian sportswear brand Kappa? The iconic soccer/football tracksuit has made a comeback in the last few seasons and has returned with an updated look for the Spring/Summer 2018 collection. Kappas trademark tracksuit is a focal point of the collection which features their iconic logo – boy and girl sitting back to back. The emblem, associated with the 80’s and 90’s when Kappa was a big player in soccer apparel. But the brands’ logo represents something
Karlie Kloss + NYC Marathon + Adidas by Stella McCartney = One Pretty Tough Model Athlete
Karlie Kloss is taking to the street this weekend for her first ever marathon in NYC. It’s no surprise that her 26. 22 miles will be in style, outfitted head to toe in Adidas by Stella McCartney. As the face of the latest Adidas Fearless Running campaign, there couldn’t be a better runway debut. Check out the new McCartney Collection here and head over to cheer all the runners on this Sunday! After
The Noho Lab by Lululemon
Some people love it. Some people hate it. The all day workout wear ensemble, that some people never seem to take off. Now you can take it off, take it all off… and try this on for size. Lululemon high-end, beyond-the-gym Lab offshoot opened their second outpost, first in the U.S., in New York’s NoHo neighborhood this week. Each store concept features store design and merchandising specific to that geographic location. A commonality however
JAMES PERSE SAMPLE SALE
Heel-Side is a cult believer in James Perse Los Angeles. The Perse aesthetic can be defined by the their high end design, quality construction, shape and high end fabrication. Aesthetically low maintenance and high fashion – emphasizing elegance and comfort with the pairing sophistication with simplicity. Excerpt taken directly from JamesPerse.com – who can depict ones presence better than the designer himself.
With the highest in quality and always aesthetically on point pieces there is a pricy point made at every check out. Looking forward to getting some sample steals tomorrow.
150 Greene St between W Houston and Prince streets
Tuesday, March 22nd – 10am — 8pm
Wednesday, March 23rd – 10am—8pm
Thursday, March 24th -10am —8pm
Friday, March 25th – 10am — 7pm
Saturday, March 26th – 10am — 7pm
Sunday, March 27th – 10am — 5pm