APPAREL

workout wear

The Noho Lab by Lululemon

Some people love it. Some people hate it. The all day workout wear ensemble, that some people never seem to take off. Now you can take it off, take it all off… and try this on for size. Lululemon high-end, beyond-the-gym Lab offshoot opened their second outpost, first in the U.S., in New York’s NoHo neighborhood this week. 

lululemonlab__11_.0

Each store concept features store design and merchandising specific to that geographic location. A commonality however lies in the transparency of design: the design and innovation take places 20 feet from where consumers are shopping.

Marcus Le Blanc, head designer of the first U.S. outpost, has a design aesthetic that portrays tailored lines and clean silhouettes, a unique focus in Lululemon’s design direction. Le Blanc is opening the Lab to other design insight by bringing emerging New York designers on board for collaborations, set to launch this coming fall.

Screen Shot 2016-04-01 at 2.59.53 AM

Lululemon, the activewear norm outfitting a majority of every workout class. This stronghold in the athlesure market has furnished the ability to harness technology and customer data to a new market segment.   A part of life removed from gym centric and sweat soaked activities.

Boasting a slightly higher price point, the Lab also offers mens apparel. To get Lab goods you will have to make a Lab field-trip – currently not available through e-commerece purchase. However you can check out the collection HERE.

Screen Shot 2016-04-01 at 3.00.08 AM

Lululemon Lab’s next brick and mortar location hasn’t been released to the public. Although a safe bet can be placed on Los Angeles, London, and Sydney.

JAMES PERSE SAMPLE SALE

Jame Perse SAMPLE S-A-L-E.

Discounts starting at 75% off original retail prices on men’s and women’s apparel, accessories, and footwear and furnishings.

JAMES.PERSE

150 Greene St between W Houston and Prince streets 

  • Tuesday, March 22nd – 10am — 8pm
  • Wednesday, March 23rd – 10am—8pm
  • Thursday, March 24th -10am —8pm
  • Friday, March 25th – 10am — 7pm
  • Saturday, March 26th – 10am — 7pm
  •  Sunday, March 27th –  10am — 5pm

Heel-Side is a cult believer in James Perse Los Angeles. The Perse aesthetic can be defined by the their high end design, quality construction, shape and high end fabrication. Aesthetically low maintenance  and high fashion – emphasizing elegance and comfort with the pairing sophistication with simplicity. Excerpt taken directly from JamesPerse.com – who can depict ones presence better than the designer himself.

With the highest in quality and always aesthetically on point pieces there is a pricy point made at every check out. Looking forward to getting some sample steals tomorrow.

Keep and eye out for a boutique hotel by James Perse (currently in development.)

Scuba Luxe | F.G.R. Exclusive

Fashion Gone Rogue Exclusive: ‘Scuba Luxe’.  Featuring Anna-Christina Schwartz. Photographed by Tane Coffin. Styled by Nicole Adolphe. Hair and makeup by Joel Phillips. A great spread featuring truly functional and stylized scuba-wear. Great work from the talented team at Fashion Gone Rogue.

Scuba-Luxe-Title

Bikini Fella Swim and Cuff Kookai

Anna-Christina-Schwartz-Swimsuit-Fashion-Shoot01

Paddle Suit Duskii, Bikini Midnight Swimwear and Necklace Liberte Design

Anna-Christina-Schwartz-Swimsuit-Fashion-Shoot04

Neoprene Bikini Duskii

Anna-Christina-Schwartz-Swimsuit-Fashion-Shoot05

Neoprene Bikini Duskii

Anna-Christina-Schwartz-Swimsuit-Fashion-Shoot06

Swimsuit Jets Active

Origional article: http://www.fashiongonerogue.com/anna-christina-schwartz-tane-coffin-swim-exclusive/#ixzz42w3taTZr

Zara Active Arrival

Zara is the latest big name apparel brand to join in on the ever expanding activewear marketshare.  The capsule includes 56 pieces of gymwear apparel and accessories now available for pre-order HERE.  Every item remains under a $70 price point and from the looks of it will hold true to the standard Zara hallmark – minimal, modern in style silhouettes (simply simple) that will satisfy the need it now retail therapy  without breaking the bank. Until these athlesure pieces reach the consumer a complete review is in queue –  performance tbd. If in fact Zara’s gymwear is inline with functionality – we will can release a review of – into it (pending performance).

 

Zara’s full active capsule caters to outfitting; training, tennis, swimwear, dance, yoga, footwear and select accessories.

For a look at Zara’s first active gymwear arrival collection visit Zara.com.

Fashion Freewheeling

A beautiful feature in this seasons The Gentlewoman Spring/Summer 2016. Freewheeling shot by Daniel Riera captures sisters Andrea & Julia Wilshusen mid ride.

9E9C4A63505603008A354F5AE574ED6A

9E9C4D41505603008AF727A29582BB40

9E9C30D1505603008AD57B11AF53738C

9E9C32A2505603008A8F017ECB831D96

9E9C4900505603008A51FE6A7A024D5E

Sweating ADay

Heel-Side is taking a look at the fashion fitness label ADAY.  ADAY targets the millennial consumer (or those that have acclimated the characteristics embraced by this generation) of the work hard – play hard a constant push-pull of work life balance and flexibility. So much to do and so little time.

A-Day

Founders Nina Faulhaber and Meg He partnered up while working at Goldman Sachs over their mutual love of boutique fitness. The developed the line to solve a daily struggle of their own; intelligent busy women with endless work life balance, exercising and staying healthy being one of them. The current marketplace athlesure offerings were lacking the versatility of  fully active clothing that doesn’t look active. Leaving you with the choice od lugging around daily workout clothing changes or not working out – far from ideal.

ADAY took away that obstacle with their performance fabrics you’re meant to sweat in and transition seamlessly from day to night – fully active clothing that doesn’t look active. Placing equal emphasis on contemporary ready-to-wear design and high performance quality pieces won’t hold you back from whatever your daily daily calendar throws your way – and through all of the beautiful chaos in between.

Screen-Shot-2016-02-26-at-1.54.15-PM

Check some of the ADAY 2016 season online now. The design speaks for itself at ADAY. Consensus here at Heel-Side, “we’re into it.”

The team at ADAY also curated WANDER – a global content edit on where to work out and the spots to wear it out. Sharing these places and spaces that focus on spots where the ADAY fans can do business, grab a bite, sweat it out and travel to.

 

Après-ski

The last stop, final run of the day – Après-ski. Head to toe slope style in affluent abundance during this peak style social stop. The labels gracing these style savvy snow goers are both old school privileged prestige brands along with some new mountainside players. Take a look at the 2016 snow school brands making up the slope side Après-ski competition.

HEEL-SIDE

Bogner

Fusalp

Jet Set

Kjus

Lacroix

Moncler

Perfect Moment 

Toni Sailer

NIKE x Pedro Lourenço

Pedro Lourenço x NIKE collaboration collection launched in January 2015 –  on point and worth a re-visit. Lourenço 12 capsule sportswear collection delivered what it is that athletes want; design and functionality. Model Karlie Kloss’ campaign further highlights the clean,modern aesthetic through geometric movement and applied technique. Somehow this year-old ad campaign is still in the game.

This slideshow requires JavaScript.