Sweating ADay

Heel-Side is taking a look at the fashion fitness label ADAY.  ADAY targets the millennial consumer (or those that have acclimated the characteristics embraced by this generation) of the work hard – play hard a constant push-pull of work life balance and flexibility. So much to do and so little time. Founders Nina Faulhaber and Meg He partnered up while working at Goldman Sachs over their mutual love of boutique fitness.

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Après-ski

The last stop, final run of the day – Après-ski. Head to toe slope style in affluent abundance during this peak style social stop. The labels gracing these style savvy snow goers are both old school privileged prestige brands along with some new mountainside players. Take a look at the 2016 snow school brands making up the slope side Après-ski competition.

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NIKE x Pedro Lourenço

Pedro Lourenço x NIKE collaboration collection launched in January 2015 – on point and worth a re-visit.Lourenço 12 capsule sportswear collection delivered what athletes want in design and functioality. Model Karlie Klosss’ campaign further highlights the clean/modern aesthetic through geometric movement applied technique. Somehow this year-old ad campaign is still in the game.

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