The Noho Lab by Lululemon

Some people love it. Some people hate it. The all day workout wear ensemble, that some people never seem to take off. Now you can take it off, take it all off… and try this on for size. Lululemon high-end, beyond-the-gym Lab offshoot opened their second outpost, first in the U.S., in New York’s NoHo neighborhood this week.  Each store concept features store design and merchandising specific to that geographic location. A commonality however

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JAMES PERSE SAMPLE SALE

Heel-Side is a cult believer in James Perse Los Angeles. The Perse aesthetic can be defined by the their high end design, quality construction, shape and high end fabrication. Aesthetically low maintenance and high fashion – emphasizing elegance and comfort with the pairing sophistication with simplicity. Excerpt taken directly from JamesPerse.com – who can depict ones presence better than the designer himself.

With the highest in quality and always aesthetically on point pieces there is a pricy point made at every check out. Looking forward to getting some sample steals tomorrow.

150 Greene St between W Houston and Prince streets

Tuesday, March 22nd – 10am — 8pm
Wednesday, March 23rd – 10am—8pm
Thursday, March 24th -10am —8pm
Friday, March 25th – 10am — 7pm
Saturday, March 26th – 10am — 7pm
Sunday, March 27th – 10am — 5pm

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Scuba Luxe | F.G.R. Exclusive

Fashion Gone Rogue Exclusive: ‘Scuba Luxe’. Featuring Anna-Christina Schwartz. Photographed by Tane Coffin. Styled by Nicole Adolphe. Hair and makeup by Joel Phillips. A great spread featuring truly functional and stylized scuba-wear. Great work from the talented team at Fashion Gone Rogue.

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Zara Active Arrival

Zara is the latest big name apparel brand to join in on the ever expanding activewear marketshare.  The capsule includes 56 pieces of gymwear apparel and accessories now available for pre-order HERE.  Every item remains under a $70 price point and from the looks of it will hold true to the standard Zara hallmark – minimal, modern in style silhouettes (simply simple) that will satisfy the need it now retail therapy  without breaking the bank. Until these athlesure pieces reach the consumer

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Sweating ADay

Heel-Side is taking a look at the fashion fitness label ADAY.  ADAY targets the millennial consumer (or those that have acclimated the characteristics embraced by this generation) of the work hard – play hard a constant push-pull of work life balance and flexibility. So much to do and so little time. Founders Nina Faulhaber and Meg He partnered up while working at Goldman Sachs over their mutual love of boutique fitness.

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Après-ski

The last stop, final run of the day – Après-ski. Head to toe slope style in affluent abundance during this peak style social stop. The labels gracing these style savvy snow goers are both old school privileged prestige brands along with some new mountainside players. Take a look at the 2016 snow school brands making up the slope side Après-ski competition.

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NIKE x Pedro Lourenço

Pedro Lourenço x NIKE collaboration collection launched in January 2015 – on point and worth a re-visit.Lourenço 12 capsule sportswear collection delivered what athletes want in design and functioality. Model Karlie Klosss’ campaign further highlights the clean/modern aesthetic through geometric movement applied technique. Somehow this year-old ad campaign is still in the game.

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