Karlie Kloss + NYC Marathon + Adidas by Stella McCartney = One Pretty Tough Model Athlete

Karlie Kloss is taking to the street this weekend for her first ever marathon in NYC. It’s no surprise that her 26. 22 miles will be in style, outfitted head to toe in Adidas by Stella McCartney.   As the face of the latest Adidas Fearless Running campaign, there couldn’t be a better runway debut. Check out the new […]

CICLOTTE MODERN EXERCISE BIKE

The majority of home gym equipment design focuses on function, neglecting the aesthetic appeal and lacking the ability to blend into a homes decor.

Introducing the exception; the Ciclotte could carry the first superlative in the best looking or possibly best all around. This designy exercise bike came from one of Milan’s leading designers, Luca Schieppati and produced by the Italian Lamiflex Group that debuted in 2010. Ciclotte coexists within a homes design just as another piece of contemporary furniture.

Zara Active Arrival

Zara is the latest big name apparel brand to join in on the ever expanding activewear marketshare.  The capsule includes 56 pieces of gymwear apparel and accessories now available for pre-order HERE.  Every item remains under a $70 price point and from the looks of it will hold true to the standard Zara hallmark – minimal, modern in style silhouettes (simply simple) that will satisfy the […]

Nix Netflix and Chill for…

Whether travel, never-ending work hours, or a generally all-over-the-board schedule, there is a lot of pull on life that can leave your workout routine neglected. The simple solution may be streaming. Whenever, wherever workouts and classes accessed anytime/anywhere (with space for a yoga mat and a solid WiFi connection). Here are some viral options for you to try out.

Sweating ADay

Heel-Side is taking a look at the fashion fitness label ADAY.  ADAY targets the millennial consumer (or those that have acclimated the characteristics embraced by this generation) of the work hard – play hard a constant push-pull of work life balance and flexibility. So much to do and so little time. Founders Nina Faulhaber and Meg […]

Après-ski

The last stop, final run of the day – Après-ski. Head to toe slope style in affluent abundance during this peak style social stop. The labels gracing these style savvy snow goers are both old school privileged prestige brands along with some new mountainside players. Take a look at the 2016 snow school brands making up the slope side Après-ski competition.

NIKE x Pedro Lourenço

Pedro Lourenço x NIKE collaboration collection launched in January 2015 – on point and worth a re-visit.Lourenço 12 capsule sportswear collection delivered what athletes want in design and functioality. Model Karlie Klosss’ campaign further highlights the clean/modern aesthetic through geometric movement applied technique. Somehow this year-old ad campaign is still in the game.