The Fashion Cycle Club

Introducing ASCC Cycling, also known as ADER SSENSE is a collective comprised of like-minded cyclist whose collective believe that performance clothing functionality shouldn’t compromise its style.  Club members cycle experiences range from first timers to pros and they invite any level of rider and every fashion style under the sun. The main club objective is to have a good time together and are willing to mix up their personal cycling

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Adidas Originals x Alexander Wang Announce That The Latest Fitness Craze Is At The Club

It’s the final countdown (t-minus nine hours) until the Adidas Originals x Alexander Wang season 5 collab drops. At 10:00 am EDT the 19 piece unisex collection of apparel and footwear is your fir the purchasing. Described as club leisure, (where one can sculpt a ‘Wangbody’) successfully engineered a new genera within the world of fitness. The style takeaway is reminiscent a late 80’s/ early 90’s workout, where muscle-beach is

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3 Female Pro Skaters on How Skateboarding Is More Inclusive Than Ever – and Why It Still Has a Long Way to Go via HYPEBAE

When we come across a great article here at Heel-Side we feel the need to share the wealth. A perfect example from HYPEBAE, ‘3 Female Pro Skaters on How Skateboarding Is More Inclusive Than Ever – and Why It Still Has a Long Way to Go’ By Nav Gill. See a copy of the article below and get some key insight on the world of female skating from the pros

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Listening To A Big-Wave Mission

During the past few weeks I have been on the move which presents the opportunity to plug into one of my favorite go to’s in entertainment, Outside Online’s Podcast. Today I listened to their latest dispatch session with Bianca Valenti and her Big-Wave Mission. Inspiring on so many levels. This episode touches on this past year in surfing and how professional surfing has undergone a remarkable and very unexpected evolution.

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Your Post-Holiday Gift Card Self-Gifting Gift Guide

Welcome to the post-holiday season. I came out of the 2018 holiday season with a stocking full of holiday gift cards. This may be a sign that I’m a difficult person to shop for… but I’m not going to overthink things (and I’m definitely not complaining) because it is time to go shopping and I know for a fact that I’m going to like every single gift I will be self

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Nike’s All Conditions Gear SS18 Throws It On Back

In an instagram hole yesterday I came across this image yesterday. I did a little digging and the other images live on the internet.com are NICE, including a solid editorial and short from SneakersNStuff.com. Surprised that this is a Nike brand, dubbed ‘Nike ACG’ (All Conditions Gear) which is a subsidiary line that produces innovative athletic apparel and sports gear for all climates and have been around since their launch in

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Sweat Shop (dot) com

Racked, hands down has the best shopping guides in NYC. Although this is an older post these sportswear companies have stayed in the game for a reason. Elite Athlesure Brands to check out online. The Classics Adidas: The athletic giant has been a bonafide staple for quite some time, but it has really upped its game over the past few years with special collaborations, great branding and ad campaigns, quality

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Wold Cup Uniforms Ranked For Style, Not Score

Racked.com took an unique approach when selecting team favorites to route for.  Ranking all 30 Countries attending the World Cup by uniform style.  Here’s a peak at what they came up with. I guess theres no rule against basing your Would Cup brackets by style (instead of score.) 32. Costa Rica 31. Tunisia 30-22. South Korea, Serbia, Egypt, Morocco, Denmark, Russia, Panama, Portugal, and Switzerland 21. Iran 20. England 19.

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ClassPass Goes LIVE

At home, fitness has been a trend to bring fitness with you outside the gym for the last few years. With no limitation the digital space allows you to reach a bigger audience than it ever could in real life. There are a plethora of digital fitness programs out there to choose from, but there is one that jumped on the home studio experience bandwagon in 2018: ClassPass. The standalone platform

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The Black Friday Game Plan

You know it’s coming. Right after you wake up from that Thanksgiving coma it’s Black Friday… and you can’t go into Black Friday without a game plan. Luckily Racked.com (my go-to cheat sheet for the sample sales, discounts, and store directories that no one knows about and everyone wants to know about) has compiled a foolproof play by play for the best activewear deals to splurge on this Black Friday. Thanks

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REI Refurbished And Ready For You

  When looking for outdoor equipment there are endless websites to search for gear.  But if you’ve ever had the pleasure of shopping for any of this equipment or apparel you know it comes with a hefty price tag. What if there was an option to pay half the price for a tent used only once, or a backpack that was bought and never used. Not to mention you could help recycle and

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Opening Ceremony x Columbia Collab Puts Fashion Into Function

Shopping for hiking can be a huge headache when trying to find clothing and gear that is fashionable and functional. A solution is seemingly nonexistent and the gear out there can fall into one category or the other. A truly fusterating experience when we represent a demographic that wants both. With fashion slowly infiltrating one sport at a time hiking was waiting in the wing. That is until Opening Ceremony broke ground with American outerwear brand Columbia

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Winter Sporting Skin Care

When talking about sports and skincare I assume one can only be referring to summer sun protection. With endless references drilled into our brains through the media about the needs of our skin while playing sports in the summer, it seems everyone had forgotten that winter sports need their own skincare routine.  With the Winter Olympics less than 100 days away it’s the perfect time to prep our skin for the

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Nike Air Max Con NYC

Nike Air Max Con inauguration is in full swing in celebration of the third unofficial Nike Air Max Day. MARCH 26, 2016 Air’s March 24 début runs through the 26 in a multi city birthday bash. In NYC’s Skylight Clarkson Square hosts the pop up space dedicated to Air Max’s iconic design, history and innovation. A unique introduction melding past and present through interactive integration. Capsule invite visitors to take part

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