The Outdoor Adventure Industry Has Reached a Tipping Point

Ladies we have a movement upon us. In 2017 the outdoor and adventure apparel and gear market turned to the ladies. By that I mean that brands are approaching the problem of how to incorporate fashion, style, function, and fit into the products and apparel made for both women and girls. Let’s rewind a second and go back to pre-athlesure when the options for workout apparel were minimal. After the athlesure attack subsided (and was officially added to the dictionary) nearly every brand offered an interpretation of workout or gym wear. This is what’s about to happen (or has started to happen) in the outdoor and adventure market. It’s about to tip and enter an upheaval akin to athlesure and enter a phase of overhaul and redesign. Granted this is long overdue but marks a milestone for women and about time considering women make up 54% of the consumer market demographic. So what now? Companies will research, listen, and search for women’s input and really listen to what they want and expect from these products.
If you’re completely lost as to what I’m referring to, I am about to fill in the blanks. When you go shopping for outdoor adventure apparel or equipment you have two vastly different options (opposite sides of the spectrum). At one end we have purely technical gear that’s main focus is functionality and performance. I personally find these options to be styleless, they feel dorky, and can often feel very ‘granola’. Opposite we have the high fashion, the brands that make their debuts at fashion week via the runway and come with a huge price tag (think Moncler). There is no in-between no interpretations, combinations, or options that cater to women where they can represent their personal style.
Brands have one objective thats has to be approached uniquely by each and every company. They have to translate and interoperate how to represent the fashion and style that can be within their identity.  There have been several trend setters that were ahead of the masses. Offering options through collaborations and stepping outside of their comfort zone. Maybe thats what it will take? The fashion brands and the outdoor brands working on this together. Teamwork is always a good option (I would pay to see the first creative brainstorms – Proenza and Camelback). I have no doubt that this market is about to look very, very different and hopefully offers each of us something to wear or use on our next outdoor adventure.
Check out these two articles about women in the outdoor and adventure market:

Nike’s All Conditions Gear SS18 Throws It On Back

In an instagram hole yesterday I came across this image yesterday.

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I did a little digging and the other images live on the are NICE, including a solid editorial and short from

Surprised that this is a Nike brand, dubbed ‘Nike ACG’ (All Conditions Gear) which is a subsidiary line that produces innovative athletic apparel and sports gear for all climates and have been around since their launch in 1989.

Looking for some brand history I found that ACG’s identity has gone though some dramatic aesthetic changes since its initial entrance. But ACG seems to have grown into itself and never abandoned its belief that tactical-garb shouldn’t compromise on aesthetics. The brands non-commercial, off-the-wall image, bold brand statements and and recent collaborations have inspired sneaker-heads for decades instituting a devoted cult following.

This unisex SS18 collection circled back to early 80’s and 90’s retro details and old-school palette that stands apart from what you would expect from Nikes relatively urban centric design. A seamless translation from city streets to the peaks and beyond. Check out the full collection that dropped in stores June 1st.

Sweat Shop (dot) com

Racked, hands down has the best shopping guides in NYC. Although this is an older post these sportswear companies have stayed in the game for a reason.

Elite Athlesure Brands to check out online.

The Classics

Adidas: The athletic giant has been a bonafide staple for quite some time, but it has really upped its game over the past few years with special collaborations, great branding and ad campaigns, quality gear, and celebrity partnerships with the likes of Karlie Kloss, Pusha T, and, of course, Kanye West. Shop the brand now for men’s, women’s, and kids’ clothes and sneakers across a huge range of sports and styles.

Asics: If you’re a runner, at one point in time you’ve probably tried a pair of Asics sneakers. The brand carries men’s, women’s, and kids’ training apparel with a look that’s a little less logo-heavy than the likes of Nike and Adidas.

Athleta: This Gap Inc.-owned athletic chain has been expanding at a rapid clip with a really solid selection of workout apparel. Clothes on offer range in function from studio gear to winter sports-friendly and are available in an agreeable range of hues like black, navy, and coral, with a few seasonally updated prints thrown in the mix.

Nike: The big daddy of athletic gear, where everyone’s a Nike athlete no matter what your sport or level of activity. The brand is obsessed with constant innovation in performance wear and consistently churns out the most on-point colorways. It really can’t be beat for shoes that are both functional and stylish, but you didn’t need us to tell you that.

Lululemon: A huge range of pants, shorts, sports bras, and tank tops for runners and yogis is the company’s bread and butter. Things like free in-store classes and a huge push for community building make it a full-on lifestyle brand, with shoppers swearing by the pricey leggings (which do at least come with complimentary hemming).

Paragon Sports: Paragon is another athletic behemoth, with a big-deal flagship store in New York City. But online, you can shop for clothing, gear, and shoes for just about every sport, from basketball to soccer to golf. The brand is especially good for its cold-weather clothing, like base layers, warm outerwear, hats, and more.

Patagonia: You’re probably familiar with Patagonia’s outdoor gear — it has lots of options for skiing and snowboarding, mountain biking, and more — but the brand makes great activewear for indoor sports as well. They can be on the pricier side, but clothes comes with an “ironclad” guarantee, meaning the brand will replace or refund them (and repair regular wear-and-tear for a minimal fee).

Reebok: Like the rest of the names on this list, the activewear giant has an extremely wide variety of gear and can accommodate your needs across every single sport. Head here for running shorts, CrossFit gloves, UFC gear, pre-school sneakers, and so, so much more.

Under Armour: Under Armour has all its athletic apparel bases covered, from everyday athleisure to high-performance gear for marathon runners and cold-weather hikers. The brand also had a few big collaborations of its own, too, like the collection with Misty Copeland and the Steph Curry sneakers.


Aerie: American Eagle’s intimates line also makes comfy activewear. The options are super extensive for sports brasshortssweatpants, and leggings, with less to offer as far as tops go unless you’re just looking for lounge clothes. Most things ring in well under $100, with basic leggings starting around $19.

Forever 21: If you’re looking for workout clothes or athleisure that doesn’t really need to stand up to the demands of marathon running, Forever 21 stocks a good selection of leggings, tops, and more that are trendy and affordable (think things like mesh leggings and low-impact strappy yoga bras). Everything clocks in at under $30, which makes it a great place to pop into if you forget to pack a gym bag one morning.

GapFit: Gap’s activewear section is surprisingly functional, attractive, and (best of all) affordable. The selection is super wide, with options for everything from athleisure to yoga clothes to dance-inspired “barre” looks to gear for working out outside.

H&M: Workout tank tops and quick-dry leggings are all mostly under $35, and both are available in standard solids and seasonal prints. Continue to stock your gym bag with cute accessories like water bottles, headbands, and sport socks.

Lane Bryant: The retailer’s own Livi Active line is great for both fitness apparel and athleisure, which includes leggings designed for cooling, wicking, and signature stretch, as well as supported bras with molded underwire and comfy loungewear.

Old Navy Active: You might be surprised to know that Old Navy’s leggings — which are all in the $20-to-$35 range — are actually fantastic. Even better is that the brand includes a wide range of sizes and dedicated active sections for pluspetite, and tall girls, which means those leggings will actually be the right length and fit; ankle bunch will be one less thing to worry about while breaking a sweat or holding a pose.

Target: What isn’t Target a great, cheap alternative for? The bulk of the retailer’s athletic gear is from the affordable C9 Champion line, which offers leggings, sports bras, tops, jackets, and more that are mostly all well under $50. As a major bonus, Target has lots of options for both plus-sizes and maternity.

Indie and Athleisure

Aether: Aether takes that “city-to-sport” look to the next level with well-designed pieces that work for blustery morning commutes and hardcore hikes (there is a section simply called “snow,” and the brand’s tag line is “outdoor adventure, urban exploration, and innovative design”). Invest in base layers, snow pants, moto gear, or studiowear.

ADAY: The direct-to-consumer brand is dedicated to making quality workout clothes and athleisure in simple, efficient designs and sophisticated performance fabrics, like the adored “Throw and Roll” leggings that have Olympic bonded seams.

Bandier: Former music manager Jennifer Bandier sought to reinvent the high-end activewear market when she launched her Southhampton boutique, which now has an e-comm element, two stores in Manhattan, one in Manhasset, NY, and another in Dallas. Find a variety of stylish specialty brands like Ultracor, Beyond Yoga, Onzie, Koral, and big brands like Nike, plus exclusive artist and influencer collaborations.

Carbon 38: This multi-brand retailer carries athleticwear from a ton of brands like Vie ActiveAlo YogaAlalaP.E. Nation, and so many more, with a special section dedicated to ski. The clothes err on the trendy side, so if you’re looking for things like mesh bras and moto leggings, this is your spot.

FP Movement by Free People: The brand focuses heavily on yoga and dance gear, with all the fun necklines and strappy details you’d expect from Free People. Check it out if you’re in the market for a leotard and some flow-y studio pants that will function both during class and in some Instagram snaps.

Girlfriend Collective: The brand that was giving out “free” leggings on Facebook last year has launched for real, with a collection of reasonably priced leggings and sports bras in super-Instagrammable colors. The products are made from recycled fabric, and everything from the production to the packaging is as eco-friendly as possible.

Lolë: Running, yoga, beach, and snowsports apparel are on offer here. The brand’s Whitecollection is especially elegant, with drapey tops in neutral hues and berry shades, plus performance outerwear you won’t mind wearing in the city, too.

Net-a-Sporter: High-end e-tailer Net-a-Porter’s sport division is called Net-a-Sporter (cute, guys), and it bills itself as “luxury sportswear.” Shop the most stylish picks from big names like Nike and Adidas by Stella McCartney and and gratuitous sport offerings from high-fashion labels like Fendi, as well as some really nice specialty brands like Live the Process and LNDR.

Nola Activewear: The fitness branch of Addition Elle makes workout clothes and athleisure for sizes 12 through 26, with most prices coming in under $100. Head here for basics — like supportive sports bras, tees, and puffer jackets — and check out the reversible leggings to get the most bang for your buck.

Outdoor Voices: Launched in 2013, Outdoor Voices is often heralded as sportswear for millennials, with simple sweats, leggings, and crop tops in neutral colors like emerald green and charcoal, or color-blocked tones you’ve definitely seen on Instagram.

Sweaty Betty: The British brand’s vast selection of sports bras, tops, bottoms, and jackets is shoppable by sport, from yoga to tennis, and done in punchy prints as well as basic black and heathered gray. It also makes great swimwear and some pretty cute matching sets.

Tracksmith: Tracksmith is a really simple brand that was built — like it’ll tell you on the website — out of love for running. The draw here is quality apparel that’s not flashy or overly “sport” feeling; just good-looking, functional clothes designed for both casual weekend runners and marathoners alike.


Full Racked Article Link HERE

Wold Cup Uniforms Ranked For Style, Not Score took an unique approach when selecting team favorites to route for.  Ranking all 30 Countries attending the World Cup by uniform style.  Here’s a peak at what they came up with.

I guess theres no rule against basing your Would Cup brackets by style (instead of score.)

32. Costa Rica

31. Tunisia

30-22. South Korea, Serbia, Egypt, Morocco, Denmark, Russia, Panama, Portugal, and Switzerland

21. Iran

20. England

19. Poland

18. Sweden

17. Uruguay

16. Argentina

15. Iceland

14. Mexico

13. Saudi Arabia

12. Colombia

11. Senegal

10. Germany

9. Brazil

8. France

7. Australia

6. Spain

5. Croatia

4. Japan

3. Belgium

2. Peru

1. Nigeria

ClassPass Goes LIVE

At home, fitness has been a trend to bring fitness with you outside the gym for the last few years. With no limitation the digital space allows you to reach a bigger audience than it ever could in real life. There are a plethora of digital fitness programs out there to choose from, but there is one that jumped on the home studio experience bandwagon in 2018: ClassPass. The standalone platform ClassPass Live

e3f55a09e2ab4d19dc26367703a0488e can be yours anytime and anywhere you want it. Big bonus, no equipment! So the same intensity workout is choreographed without using any additional props.


The Live studio, based in Brooklyn’s Industry City, releases several new classes five days a week. Live instructors are the same instructors you have from studio ClassPass partners, like Tracy Anderson.

If you’re a current ClassPass member the addition of Live will pay $10 a month, Non-member subscriptions will start at $15 per month. As a well-versed experimenter of a handful of at-home exercise app and videos, this price is well worth the payout.

For full article please visit Well+Good.

The Black Friday Game Plan

You know it’s coming. Right after you wake up from that Thanksgiving coma it’s Black Friday… and you can’t go into Black Friday without a game plan. Luckily (my go-to cheat sheet for the sample sales, discounts, and store directories that no one knows about and everyone wants to know about) has compiled a foolproof play by play for the best activewear deals to splurge on this Black Friday. Thanks to their rundown I can focus on scouring sites and filling up my shopping cart so that I am Friday ready. So straight from Racked to you… the best active offerings over the holiday weekend. And keep an eye on it, because this list will be updated now through the Tuesday after Thanksgiving.

ADAY: The direct-to-consumer brand offers the best of both worlds: every day, athleisure-inspired clothes and efficient, performance-driven workout clothes. From November 22nd through November 26th, ADAY is introducing what it calls the Simplicity Rebate: For each item purchased, the brand will give you $20 back.

Alala: The super trendy New York City-inspired activewear brand is offering 30% off sitewide from November 22nd through November 26th, as well as 40% off for orders of $250 or more and 50% off orders of $500 or more.

Alo Yoga: The Los Angeles-based clothing brand “inspired by yogis and yogis-to-be” is offering up to 60% off its sale merchandise as well as 25% off full-priced items from November 24th through November 26th.Asics: Whether you need running sneakers, a sports bra, or a new gym bag, you’ll be able to pick it up at Asics. The technical sportswear brand is offering 30% off select styles online with code BLACKFRIDAY on November 24th. On November 25th and 26th, use code EXTRA25 for 25% off clearance. On November 27th, the deal will pop back up to 30% off select styles with code CYBERMONDAY.

Bandier: From November 21st through November 22nd, the cool-kid activewear hub is offering up to 70% off current products as well as some old best-sellers. From November 23rd through November 27th, the entire site will be 20% off.

Burton: From November 23rd through the 26th, the OG snowboarding brand is offering 20% off all outerwear, winter necessities, and backpacks, as well as free shipping. Same offer applies on November 27th for Cyber Monday!

Beyond Yoga: The luxury athleisure brand (and makers of the softest leggings I’ve ever tried) is offering 30% off sitewide from November 24th through November 26th, sale included! On November 27th, enjoy 35% off purchases of $150 or more.

GapFit: Gap’s in-house activewear line is offering a whole 50% off your purchase from November 22nd through November 26th. You can shop by activity — from barre and yoga to running and hiking — so it’s easy to find what you need.

Outdoor Voices: Instagram’s favorite activewear brand is offering 20% off on November 24th and November 27th with code STOCKUP.

Ren Active: The streetwear-inspired activewear brand, boasting all of the high-cut bodysuits and mesh-paneled leggings you could ever want, is offering 40% off sitewide from November 24th through November 28th with code RENHOLIDAY.

Sweaty Betty: The activewear brand known for churning out all-over-pattern leggings is kicking off its Black Friday sale off early on November 22nd. You’ll be able to snag 25% off sitewide and in-store through November 27th with code BLACK25.

Time to hustle up. Thanks Racked, we’re sweating y-o-u!

REI Refurbished And Ready For You


Elle Italia - Settembre 2014 (dragged) 81 copy

When looking for outdoor equipment there are endless websites to search for gear.  But if you’ve ever had the pleasure of shopping for any of this equipment or apparel you know it comes with a hefty price tag. What if there was an option to pay half the price for a tent used only once, or a backpack that was bought and never used. Not to mention you could help recycle and reuse goods – which is good for the environment.

Well thanks to REI Used Gear’s new website you can shop from the hundreds of brands they carry, with some products listing at half-off or more versus buying new. Every item is inspected with a 100% guarantee. All products come from online or one of REI’s regional stores which allow customers to return gear they´re not satisfied with within one year of the purchase date. After locking down some deeply discounted gear, REI goes the extra customer satisfaction mile and allows a 30-day return policy.

Elle Italia - Settembre 2014 (dragged) 77 copy

Check out REI’s Used Gear here and head for the outdoors. See you at the top of the mountain.

Opening Ceremony x Columbia Collab Puts Fashion Into Function


Shopping for hiking can be a huge headache when trying to find clothing and gear that is fashionable and functional. A solution is seemingly nonexistent and the gear out there can fall into one category or the other. A truly fusterating experience when we represent a demographic that wants both. With fashion slowly infiltrating one sport at a time hiking was waiting in the wing. That is until Opening Ceremony broke ground with American outerwear brand Columbia in their latest collaboration. Every piece in the collection retains all the technical luxuries while boasting revamped silhouettes and paired the perfect color story and fabric selections.

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The 10-piece collection will have you decked out for fall (when it finally makes an appearance). Prices range from $65 to $995 and have given the fashion/function the perfect hiking ensemble. To shop the full collection in stores at Opening Ceremony’s New York, Los Angeles, and Tokyo locations, and online at See you all at the top of the mountain.

Winter Sporting Skin Care


When talking about sports and skincare I assume one can only be referring to summer sun protection. With endless references drilled into our brains through the media about the needs of our skin while playing sports in the summer, it seems everyone had forgotten that winter sports need their own skincare routine.  With the Winter Olympics less than 100 days away it’s the perfect time to prep our skin for the event.

Luckily, Goop beauty editor Jean Godfrey-June has hacked winter skincare needs so we can focus on the sports side of things. No matter what your skin type may be, the sun, wind, and snow will weaken it, dry it out, and prematurely age it if you don’t take precautions. So take a moment to save your skin and read the full article here.


Nike Air Max Con NYC

Nike Air Max Con inauguration is in full swing in celebration of the third unofficial Nike Air Max Day.

MARCH 26, 2016

Air’s March 24 début runs through the 26 in a multi city birthday bash. In NYC’s Skylight Clarkson Square hosts the pop up space dedicated to Air Max’s iconic design, history and innovation. A unique introduction melding past and present through interactive integration.

Nike Air Max Con

Capsule invite visitors to take part in Nike’s Vote Back program (retro revival of the winning shoe), watch the Masters of Air documentary, curated Air Max-flavored KITH Treats by Ronnie Fieg, and watch your favorite shoes be transformed into art.

Nike has set a sneaker standard and harnessed the power of to transform us all – denominate of sneaker culture.

Nike Air Max Day

Nix Netflix and Chill for…

Whether travel, never-ending work hours, or a generally all-over-the-board schedule, there is a lot of pull on life that can leave your workout routine neglected. The simple solution may be streaming. Whenever, wherever workouts and classes accessed anytime/anywhere (with space for a yoga mat and a solid WiFi connection). Here are some viral options for you to try out.


  • YogaGlo

    YogaGlo’s online classes range from 5-120 minutes, and students can pick between super physical “body” classes to more spiritual or meditative mind and heart classes. The big selling point, though, is that they fly in some of the country’s best yoga teachers, so you get access to incredible resources. In addition, members have access to lectures and workshops by yoga scholars.

  • Tracy Anderson

    This option needs little in the way of introduction: This is the workout that GP does, made available in living rooms everywhere. Tracy films her weekly Master Class, which means that you’re getting the same routine as what goes down in the studio classes—and like a traditional membership, the moves change every week. Die-hards can actually install the signature cardio fly floor in their garages or spare bedrooms for the full experience.

  • Ballet Beautiful

    It’s not really surprising that Mary Helen Bowers’ ballet-based workout chain is growing like crazy; her body does the advertising itself. The streaming workouts are interactive, meaning that thanks to the magic of Skype, instructors can actually see you in your home and offer real-time feedback on your form.

  • Pilatesology

    Since everything happens on the mat, Pilates has lent itself nicely to at-home videos since the days of VHS. For devotees of the old-school style, streaming service Pilatesology is truly an indispensable resource. Workouts can be tailored to fit time availability, skill level, and equipment availability; a membership affords access to everything from beginner mat classes to advanced reformer work.

  • Daily Burn

    At $12.95/month, Daily Burn costs about as much as you’ll probably spend on lunch today, but the payoff is significantly more substantial. The website offers diverse workouts from a stable of in-house instructors, including classes in Pilates, yoga, weightlifting, and cardio. Easy-to-follow meal plans are also included.

  • Yogis Anonymous

    Yogis Anonymous is based out of a homey Santa Monica studio, and the videos on their site are footage of their actual classes. New classes are uploaded frequently, so there’s no risk of boredom, and the lack of staging makes the entire endeavor feel very comfortable and a lot less cheesy. If you live in LA, it’s easy to supplement the convenience of the digital classes with the community of their real-life studio.

  • Peloton

    The concept behind Peloton is pretty genius if you’re a spin fan: purchase one of their bikes for your home, and you’ll get access to live and on-demand spin classes taught in their New York studio from the screen mounted to your bike. Those with a competitive streak will appreciate that metrics are displayed throughout the ride (if you’d rather not know, you can always collapse that view). In addition to their classic indoor classes, they offer outdoor-style rides with professional cyclists through their partnership with the Garmin team.


Fashion Freewheeling

A beautiful feature in this seasons The Gentlewoman Spring/Summer 2016. Freewheeling shot by Daniel Riera captures sisters Andrea & Julia Wilshusen mid ride.






Sweating ADay

Heel-Side is taking a look at the fashion fitness label ADAY.  ADAY targets the millennial consumer (or those that have acclimated the characteristics embraced by this generation) of the work hard – play hard a constant push-pull of work life balance and flexibility. So much to do and so little time.


Founders Nina Faulhaber and Meg He partnered up while working at Goldman Sachs over their mutual love of boutique fitness. The developed the line to solve a daily struggle of their own; intelligent busy women with endless work life balance, exercising and staying healthy being one of them. The current marketplace athlesure offerings were lacking the versatility of  fully active clothing that doesn’t look active. Leaving you with the choice od lugging around daily workout clothing changes or not working out – far from ideal.

ADAY took away that obstacle with their performance fabrics you’re meant to sweat in and transition seamlessly from day to night – fully active clothing that doesn’t look active. Placing equal emphasis on contemporary ready-to-wear design and high performance quality pieces won’t hold you back from whatever your daily daily calendar throws your way – and through all of the beautiful chaos in between.


Check some of the ADAY 2016 season online now. The design speaks for itself at ADAY. Consensus here at Heel-Side, “we’re into it.”

The team at ADAY also curated WANDER – a global content edit on where to work out and the spots to wear it out. Sharing these places and spaces that focus on spots where the ADAY fans can do business, grab a bite, sweat it out and travel to.


Sweating Sworkit

A guilty pleasure here at Heel-Side is taking a time out to watch Shark Tank. During the latest episode a company called Sworkit (Simply Work It) dove into the tank – and the Sharks took the bait.


Sworkit’s premise is to remove the excuse by offering anywhere, anytime workouts. The app allows you to customize video workouts including strength, cardio, yoga, or stretching. Length of workouts range from 5 to 60 minutes.  Best part about this app is that if a move is too hard or you’re just not feeling it, skip it and the app selects the next move to keep you moving.


Workouts are curated similar to music playlists – have a favorite move? Add it to a playlist, or choose from standard workout (favorite album).

If you want to pay the $2.99 monthly subscription or $19.99 yearly subscription you can get some great goodies:

  • Ad-Free Workouts (this alone had Heel-Side sold)
  • Exclusive Low Impact Exercises for Beginners and Older Adults
  • Customizable exercise intervals
  • Save unlimited custom workouts (plus additional editing capabilities)
  • Exclusive pre-built workouts
  • “Ask a Trainer” feature

It’s a perfect remedy for every exercise excuse, not to mention an excellently executed platform for usability, functionality, and most importantly, results.

Sweating Y-7 Yoga

Heel-Side took to the beat-driving vinyasa flow space of Y-7 Studios Broome Street location this past weekend. There has been a lot of talk around town about Y-7 Yoga Studios founded by Mason and Sarah Levey. This studio is redefining the stereotypical yoga practice ‘norm’- no mirrors, no candles.

The lights go off, the heat goes up and you get right into the flow. The class tempo is paced off cultivated playlists . These beats are legit, and make you work hard for the entire 60 minute intense sweat session. This music is good! You’ll be introduced to new artists and hear some of the classics mixed in with great remixes to create the perfect atmosphere for the avid yogis of Y-7.




Yoga ideation is a new gateway practice revamped with upbeat sweatspiration. The flow was great and, true to their slogan, the sweat was dripping. We will be back for sure.

See Y-7’s other studio locations in NYC and CA here.