Heel-Side is taking a look at the fashion fitness label ADAY. ADAY targets the millennial consumer (or those that have acclimated the characteristics embraced by this generation) of the work hard – play hard a constant push-pull of work life balance and flexibility. So much to do and so little time. Founders Nina Faulhaber and Meg He partnered up while working at Goldman Sachs over their mutual love of boutique fitness.
A guilty pleasure here at Heel-Side is taking a time out to watch Shark Tank. During the latest episode a company called Sworkit (Simply Work It) dove into the tank – and the Sharks took the bait. Sworkit’s premise is to remove the excuse by offering anywhere, anytime workouts. The app allows you to customize video workouts including strength, cardio, yoga, or stretching. Length of workouts range from 5 to 60
Heel-Side took to the beat-driving vinyasa flow space of Y-7 Studios Broome Street location this past weekend. There has been a lot of talk around town about Y-7 Yoga Studios founded by Mason and Sarah Levey. This studio is redefining the stereotypical yoga practice ‘norm’- no mirrors, no candles. The lights go off, the heat goes up and you get right into the flow. The class tempo is paced off cultivated playlists .
Heel-Side got in the ring with Shadowbox NYC this past weekend – the newest boxing gym dubbed the ‘Soul Cycle’ of its creed.
I want to take some time to catch up on the recent game changers in the athletic world. Heel-Side was on an extended hibernation staycation (i.e. outside of the blogosphere.) Good news – back home among the fashionably fit. A little overtime needed to catch you up to who’s on the A team these days – some serious cliff note sessions are queued up. Here we go… Today at Heel-Side we are
Karlie Kloss caught sporting yet again. New face for Kurt Geiger’s Spring | Summer 16 campaign. Black, red, and white – a pared down color pallet evoking none other than team spirit. Energetic, high fashion sporting is the baseline appeal in this collab between Creative director Rebecca Farrar-Hockley and Erik Tortensson. Pieces include swim, sport sandal hybrids, sneakers, and flat-forms. The game plan here was to avoid compromising functionality and wearability for high
In a recent shoot with Six:02 I got a sneak peak at some impressive new workout gear that will be in stores soon. Really… I made a wish list for when the merchandise hits stores. Six:02’s Holiday Ads produced by me (E) feature some current in-store merch. I recommend taking a look. Check them out HERE.
Pedro Lourenço x NIKE collaboration collection launched in January 2015 – on point and worth a re-visit.Lourenço 12 capsule sportswear collection delivered what athletes want in design and functioality. Model Karlie Klosss’ campaign further highlights the clean/modern aesthetic through geometric movement applied technique. Somehow this year-old ad campaign is still in the game.
Equinox is putting on some serious lbs. – in real estate that is; 75 fitness-centric hotels to be exact. Locations will circle the globe and NYC is launching one of the first. Location is confirmed in the Hudson Yards project on the West Side of Manhattan. Designed by Yabu Pushelberg, will include a 60,000-square-foot gym, indoor and outdoor pools and restaurant featuring organic and locally sourced health focused dining. Open date is specked for 2018 and
Need to pin down some inspiration? Follow me @stlyelistED on Pinterest where models walk the catwalk and run the field.
Alexander Wand 2013 show was a knockout featured everything one would need to enroll in a high fashion boot camp. The fashionable élite outfitted accessories included jump ropes, boxing gloves, yoga mats, and a mock croc bike locks, which could motivate anyone to get moving. I hope this training trend carries over to the 2014 RTW I could get used to this high fashion take on working out.
Harper’s Bazaar’s February 2014 shopping guide lends itself to helping you with your game. Get these two accessories and get take to the court. Pictured accessories: Emilio Pucci visor and Milly Sweatshirt.
From the moment of MIKOH swimwear launched the Miller sisters have graced the swim scene with stunning silhouettes and modern cuts. No doubt these two have already made waves in the swim sector but 2014 will mark another milestone. Braving the open water, MIKOH will release of their first ever collection catering to the surf scene. Lets get it on (summer and these suits that is)!
… or at least keep your eye on the prize, what ever suits you best. Chanel sunglasses $760
New Balance 996ER available now, a new rendition of the 996 model. Now that’s ‘MERICAN if I do say so myself! Is anyone else craving a little Rocky themed running session?