Sweating Sworkit

A guilty pleasure here at Heel-Side is taking a time out to watch Shark Tank. During the latest episode a company called Sworkit (Simply Work It) dove into the tank – and the Sharks took the bait. Sworkit’s premise is to remove the excuse by offering anywhere, anytime workouts. The app allows you to customize video workouts including strength, cardio, yoga, or stretching. Length of workouts range from 5 to 60

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Sweating Y-7 Yoga

Heel-Side took to the beat-driving vinyasa flow space of Y-7 Studios Broome Street location this past weekend. There has been a lot of talk around town about Y-7 Yoga Studios founded by Mason and Sarah Levey. This studio is redefining the stereotypical yoga practice ‘norm’- no mirrors, no candles. The lights go off, the heat goes up and you get right into the flow. The class tempo is paced off cultivated playlists .

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All About Kit and Ace

I want to take some time to catch up on the recent game changers in the athletic world. Heel-Side was on an extended hibernation staycation (i.e. outside of the blogosphere.) Good news – back home among the fashionably fit. A little overtime needed to catch you up to who’s on the A team these days – some serious cliff note sessions are queued up. Here we go… Today at Heel-Side we are

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Everything but the Dress

Karlie Kloss caught sporting yet again. New face  for Kurt Geiger’s Spring | Summer 16 campaign. Black, red, and white – a pared down color pallet evoking none other than team spirit. Energetic, high fashion sporting  is the baseline appeal in this collab between Creative director Rebecca Farrar-Hockley and Erik Tortensson. Pieces include swim, sport sandal hybrids, sneakers, and flat-forms. The game plan here was to avoid compromising functionality and wearability for high

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The Who’s Who that’s Six:02

In a recent shoot with Six:02 I got a sneak peak at some impressive new workout gear that will be in stores soon. Really… I made a wish list for when the merchandise hits stores. Six:02’s Holiday Ads produced by me (E) feature some current in-store merch. I recommend taking a look. Check them out HERE.

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NIKE x Pedro Lourenço

Pedro Lourenço x NIKE collaboration collection launched in January 2015 – on point and worth a re-visit.Lourenço 12 capsule sportswear collection delivered what athletes want in design and functioality. Model Karlie Klosss’ campaign further highlights the clean/modern aesthetic through geometric movement applied technique. Somehow this year-old ad campaign is still in the game.

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Equinox putting on some serious lbs.

Equinox is putting on some serious lbs. – in real estate that is; 75 fitness-centric hotels to be exact. Locations will circle the globe and NYC is launching one of the first. Location is confirmed in the Hudson Yards project on the West Side of Manhattan. Designed by Yabu Pushelberg, will include a 60,000-square-foot gym, indoor and outdoor pools and restaurant featuring organic and locally sourced health focused dining. Open date is specked for 2018 and

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Alexander Wand  2013 show was a knockout featured everything one would need to enroll in a high fashion boot camp. The fashionable élite outfitted accessories included  jump ropes, boxing gloves, yoga mats, and a mock croc bike locks, which could motivate anyone to get moving. I hope this training trend carries over to the 2014 RTW I could get used to this high fashion take on working out.  

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GAME, SET, MATCH

Harper’s Bazaar’s February 2014 shopping guide lends itself to helping you with your game. Get these two accessories and get take to the court.   Pictured accessories: Emilio Pucci visor and Milly Sweatshirt.

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well suited

From the moment of  MIKOH  swimwear launched the Miller sisters have graced the swim scene with stunning silhouettes and modern cuts.  No doubt these two have already made waves in the swim sector but 2014 will mark another milestone. Braving the open water, MIKOH will release of their first ever collection catering to the surf scene. Lets get it on (summer and these suits that is)!

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996ER

New Balance 996ER available now, a new rendition of the 996 model. Now that’s ‘MERICAN if I do say so myself! Is anyone else craving a little Rocky themed running session? 

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Juice Shop

A Juice Shop that sells…? You guessed it, JUICE. This Shop O’ Juice takes the highest quality fruits and veggies, the true OG in SF juice.  All juices are unpasteurized and cold pressed daily. The small window shop juice connoisseurs are knowledgeable and personable. They exude a passion for their health (glowing skin on these ppl. no lie) and the company that they are building. And when you thought it couldn’t get

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