Dior’s + Shawn Stussy Debut into Surfing with ‘The Gun’ Limited Editon Surfboard
Dior’s latest release is yet another continuation of the ongoing collaborations with Shawn Stussy. In line with Diors Fall 2020 men’s collection signature graphic collage has been streamlined into the brands first ever surfboard, ‘The Gun’. Paying homage in a celebration of the designer roots as a surfer paired with his artistic design direction in a limited edition release. The graphics used on the board were the latest backdrop in Dior’s Fall 2020 editorial campaign shot by fashion photographer Steven Meisel.
Limited to just 100 editions, each board is handcrafted at the UWL surfboard workshops in France and takes 72 hours of work.
Dior artistic director Kim Jones explained the collaboration’s origins. “Shawn Stussy is one of my great heroes. He started out as a surfer, making his own boards and painted his name on them. It was quite natural for me to ask him to work together on the very first Dior surfboard.”
Currently, there is no news on the release date for the surfboards.