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HEEL-SIDE

Want to get to the heart of fashion?  1st step – pump up your heart rate.

The Fashion Center Business Improvement Association partnered up with CFDA’s FashionIncubator program+MADE Fashion Week+ the Meatpacking District Improvement Association all to highlight New York City’s storied Fashion District. Thirty handcrafted, designer bicycles adorned & painted by Isaac Mizrahi, Nicole Miller, Elie Tahari, Nanette Lepore, Rebecca Minkoff, Carlos Falchi, and Prabal Gurung, have been gathered by Bowery Lane Bicycles for all to admire, right in the heart of NYC.  How eco friendly//fashion savvy can you get?!

Don’t worry, you can play with the toys at this exhibit – You can borrow one of these embellished beauties for an hour at a time at the designated areas free of charge in the Meatpacking District and Fashion District, as long as you’ve got valid I.D. and credit card to ensure the safe return of the bikes. Come Sept 16th, when fashion week has removed the last stiletto, bikes will be auctioned to benefit the CFDA. One idea+lots of creative hands+time donated+a few thousand miles trekked=a wonderful gift that definitely gave back – your heart’s truly thanking you for this one. 

So, whatcha waiting for?  Pump up the beat!

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As founder of Heel-Side.com. A fashion meets fitness dot com space aiming to provide curated content for those fashionable fit and all model athletes. Photo Art Director - E