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Heidi’s Klum for sale on Amazon? Well not her per say, but her personally designed easy, go-to pieces that add a dash of unexpected chic to even the most routine errand: or athletic adventure.

Why online? Klum is a busy woman, personally stating, “Busy women, like me, have changed their way of shopping. We now shop online. I’m proud to announce that I have designed a line of active wear for New Balance that will be sold exclusively on Amazon. I could not think of an easier way to shop than from my bed on my laptop! Our lives as mothers, wives, working women have become so much more than ever before. Whether we are dropping the kids off at school, going out with friends, running errands, running to meetings or swinging by your favorite coffee shop in the morning, we all have one thing in common – we want to be stylish, comfortable and hip!”

It’s not just moms who are shopping online. I myself have been caused of online shopaholic as I am desk front 9-6 daily. It’s a easy way to get what you want when you want, without the inconvenience of store hopping around the city. Although motherhood is not in my immediate future,  I still think I could take one or two ‘hip’  pieces’ (as Heidi would say) to incorporate into my athletic wardrobe. Check out one or two of my favorite peices below.

Check out Klum’s full collection here

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As founder of A fashion meets fitness dot com space aiming to provide curated content for those fashionable fit and all model athletes. Photo Art Director - E