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HEEL-SIDE

ISPA: Improvise, Scavenge, Protect, Adapt – a design innovation philosophy launched by Nike in 2018. Nikes broad design initiative of exploitation, Nike Design Exploration collection (NdE) plays an integral role in Nike Inc’s design process. Using athlete data, paired with technology, innovation, and design informs creation and reconception.  

ISPA is driven by the need to problem-solve that are capable of tackling the unique and shifting challenges in today’s human-made environment. Experimentation has engineered groundbreaking product solutions in adaptive footwear and apparel that prioritizes performance and utility.

Nike ISPA Fall/Holiday 2020 collection, highlights NIKE, Inc. innovations in environmental sustainability and the latest material technology science for the urban city dweller. ISPA live portal (www.ispa.live) was led by Nike ISPA footwear designers Darryl Matthews, Shamees Aden, and ISPA apparel designer Nur Abbas who shed light around the ISPA design philosophy and the Fall/Holiday product line made its debut. The live event was recorded and can be accessed at the same host site: www.ispa.live. In addition, you can download the Nike ISPA digital zine download and digital collage assets featured below. 

Read the original article at Nike News HERE
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As founder of Heel-Side.com. A fashion meets fitness dot com space aiming to provide curated content for those fashionable fit and all model athletes. Photo Art Director - E