The Sneaker That Invented Hype
“There is always a moment where you can pinpoint a subculture’s entrance into popular culture — when something ceases to be a niche and joins the greater consciousness of the public (SB Pigeon Dunk, 2020).” For “sneakerheads” that moment occurred on February 22, 2005, the official release date of Nike’s SB Dunk NYC Pigeon
The Pandemic Lockdown Equipment We Sweat
2020 has been a disaster. The global pandemic turned the routine of regular life on its head. Lockdowns we mandatory for the majority of countries around the world and were still not out of the woods. Spending months indoors was challenging especially living in a larger city and a small apartment with no outdoor
Nike ISPA Live Design Philosophy Launch
ISPA: Improvise, Scavenge, Protect, Adapt - a design innovation philosophy launched by Nike in 2018. Nikes broad design initiative of exploitation, Nike Design Exploration collection (NdE) plays an integral role in Nike Inc's design process. Using athlete data, paired with technology, innovation, and design informs creation and reconception. ISPA is driven by the need to
Dior’s + Shawn Stussy Debut into Surfing with ‘The Gun’ Limited Editon Surfboard
Dior's latest release is yet another continuation of the ongoing collaborations with Shawn Stussy. In line with Diors Fall 2020 men's collection signature graphic collage has been streamlined into the brands first ever surfboard, 'The Gun'. Paying homage in a celebration of the designer roots as a surfer paired with his artistic design direction
