The Noho Lab by Lululemon

Some people love it. Some people hate it. The all day workout wear ensemble, that some people never seem to take off. Now you can take it off, take it all off… and try this on for size. Lululemon high-end, beyond-the-gym Lab offshoot opened their second outpost, first in the U.S., in New York’s NoHo neighborhood this week. 

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Each store concept features store design and merchandising specific to that geographic location. A commonality however lies in the transparency of design: the design and innovation take places 20 feet from where consumers are shopping.

Marcus Le Blanc, head designer of the first U.S. outpost, has a design aesthetic that portrays tailored lines and clean silhouettes, a unique focus in Lululemon’s design direction. Le Blanc is opening the Lab to other design insight by bringing emerging New York designers on board for collaborations, set to launch this coming fall.

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Lululemon, the activewear norm outfitting a majority of every workout class. This stronghold in the athlesure market has furnished the ability to harness technology and customer data to a new market segment.   A part of life removed from gym centric and sweat soaked activities.

Boasting a slightly higher price point, the Lab also offers mens apparel. To get Lab goods you will have to make a Lab field-trip – currently not available through e-commerece purchase. However you can check out the collection HERE.

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Lululemon Lab’s next brick and mortar location hasn’t been released to the public. Although a safe bet can be placed on Los Angeles, London, and Sydney.

Nike Air Max Con NYC

Nike Air Max Con inauguration is in full swing in celebration of the third unofficial Nike Air Max Day.

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Air’s March 24 début runs through the 26 in a multi city birthday bash. In NYC’s Skylight Clarkson Square hosts the pop up space dedicated to Air Max’s iconic design, history and innovation. A unique introduction melding past and present through interactive integration.

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Capsule invite visitors to take part in Nike’s Vote Back program (retro revival of the winning shoe), watch the Masters of Air documentary, curated Air Max-flavored KITH Treats by Ronnie Fieg, and watch your favorite shoes be transformed into art.

Nike has set a sneaker standard and harnessed the power of to transform us all – denominate of sneaker culture.

Nike Air Max Day

JAMES PERSE SAMPLE SALE

Jame Perse SAMPLE S-A-L-E.

Discounts starting at 75% off original retail prices on men’s and women’s apparel, accessories, and footwear and furnishings.

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150 Greene St between W Houston and Prince streets 

  • Tuesday, March 22nd – 10am — 8pm
  • Wednesday, March 23rd – 10am—8pm
  • Thursday, March 24th -10am —8pm
  • Friday, March 25th – 10am — 7pm
  • Saturday, March 26th – 10am — 7pm
  •  Sunday, March 27th –  10am — 5pm

Heel-Side is a cult believer in James Perse Los Angeles. The Perse aesthetic can be defined by the their high end design, quality construction, shape and high end fabrication. Aesthetically low maintenance  and high fashion – emphasizing elegance and comfort with the pairing sophistication with simplicity. Excerpt taken directly from JamesPerse.com – who can depict ones presence better than the designer himself.

With the highest in quality and always aesthetically on point pieces there is a pricy point made at every check out. Looking forward to getting some sample steals tomorrow.

Keep and eye out for a boutique hotel by James Perse (currently in development.)

Game On – Single vs. Doubles

Sometimes we just need a little love:love. Wether you are in the mood for singles or doubles here is where you can get on the court in and around the BIG APPLE.

TENNIS

Indoor

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Outdoor

 

Scuba Luxe | F.G.R. Exclusive

Fashion Gone Rogue Exclusive: ‘Scuba Luxe’.  Featuring Anna-Christina Schwartz. Photographed by Tane Coffin. Styled by Nicole Adolphe. Hair and makeup by Joel Phillips. A great spread featuring truly functional and stylized scuba-wear. Great work from the talented team at Fashion Gone Rogue.

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Bikini Fella Swim and Cuff Kookai

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Paddle Suit Duskii, Bikini Midnight Swimwear and Necklace Liberte Design

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Neoprene Bikini Duskii

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Neoprene Bikini Duskii

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Swimsuit Jets Active

Origional article: http://www.fashiongonerogue.com/anna-christina-schwartz-tane-coffin-swim-exclusive/#ixzz42w3taTZr

Zara Active Arrival

Zara is the latest big name apparel brand to join in on the ever expanding activewear marketshare.  The capsule includes 56 pieces of gymwear apparel and accessories now available for pre-order HERE.  Every item remains under a $70 price point and from the looks of it will hold true to the standard Zara hallmark – minimal, modern in style silhouettes (simply simple) that will satisfy the need it now retail therapy  without breaking the bank. Until these athlesure pieces reach the consumer a complete review is in queue –  performance tbd. If in fact Zara’s gymwear is inline with functionality – we will can release a review of – into it (pending performance).

 

Zara’s full active capsule caters to outfitting; training, tennis, swimwear, dance, yoga, footwear and select accessories.

For a look at Zara’s first active gymwear arrival collection visit Zara.com.

Nix Netflix and Chill for…

Whether travel, never-ending work hours, or a generally all-over-the-board schedule, there is a lot of pull on life that can leave your workout routine neglected. The simple solution may be streaming. Whenever, wherever workouts and classes accessed anytime/anywhere (with space for a yoga mat and a solid WiFi connection). Here are some viral options for you to try out.

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  • YogaGlo

    YogaGlo’s online classes range from 5-120 minutes, and students can pick between super physical “body” classes to more spiritual or meditative mind and heart classes. The big selling point, though, is that they fly in some of the country’s best yoga teachers, so you get access to incredible resources. In addition, members have access to lectures and workshops by yoga scholars.

  • Tracy Anderson

    This option needs little in the way of introduction: This is the workout that GP does, made available in living rooms everywhere. Tracy films her weekly Master Class, which means that you’re getting the same routine as what goes down in the studio classes—and like a traditional membership, the moves change every week. Die-hards can actually install the signature cardio fly floor in their garages or spare bedrooms for the full experience.

  • Ballet Beautiful

    It’s not really surprising that Mary Helen Bowers’ ballet-based workout chain is growing like crazy; her body does the advertising itself. The streaming workouts are interactive, meaning that thanks to the magic of Skype, instructors can actually see you in your home and offer real-time feedback on your form.

  • Pilatesology

    Since everything happens on the mat, Pilates has lent itself nicely to at-home videos since the days of VHS. For devotees of the old-school style, streaming service Pilatesology is truly an indispensable resource. Workouts can be tailored to fit time availability, skill level, and equipment availability; a membership affords access to everything from beginner mat classes to advanced reformer work.

  • Daily Burn

    At $12.95/month, Daily Burn costs about as much as you’ll probably spend on lunch today, but the payoff is significantly more substantial. The website offers diverse workouts from a stable of in-house instructors, including classes in Pilates, yoga, weightlifting, and cardio. Easy-to-follow meal plans are also included.

  • Yogis Anonymous

    Yogis Anonymous is based out of a homey Santa Monica studio, and the videos on their site are footage of their actual classes. New classes are uploaded frequently, so there’s no risk of boredom, and the lack of staging makes the entire endeavor feel very comfortable and a lot less cheesy. If you live in LA, it’s easy to supplement the convenience of the digital classes with the community of their real-life studio.

  • Peloton

    The concept behind Peloton is pretty genius if you’re a spin fan: purchase one of their bikes for your home, and you’ll get access to live and on-demand spin classes taught in their New York studio from the screen mounted to your bike. Those with a competitive streak will appreciate that metrics are displayed throughout the ride (if you’d rather not know, you can always collapse that view). In addition to their classic indoor classes, they offer outdoor-style rides with professional cyclists through their partnership with the Garmin team.

     

Fashion Freewheeling

A beautiful feature in this seasons The Gentlewoman Spring/Summer 2016. Freewheeling shot by Daniel Riera captures sisters Andrea & Julia Wilshusen mid ride.

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Sweating ADay

Heel-Side is taking a look at the fashion fitness label ADAY.  ADAY targets the millennial consumer (or those that have acclimated the characteristics embraced by this generation) of the work hard – play hard a constant push-pull of work life balance and flexibility. So much to do and so little time.

A-Day

Founders Nina Faulhaber and Meg He partnered up while working at Goldman Sachs over their mutual love of boutique fitness. The developed the line to solve a daily struggle of their own; intelligent busy women with endless work life balance, exercising and staying healthy being one of them. The current marketplace athlesure offerings were lacking the versatility of  fully active clothing that doesn’t look active. Leaving you with the choice od lugging around daily workout clothing changes or not working out – far from ideal.

ADAY took away that obstacle with their performance fabrics you’re meant to sweat in and transition seamlessly from day to night – fully active clothing that doesn’t look active. Placing equal emphasis on contemporary ready-to-wear design and high performance quality pieces won’t hold you back from whatever your daily daily calendar throws your way – and through all of the beautiful chaos in between.

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Check some of the ADAY 2016 season online now. The design speaks for itself at ADAY. Consensus here at Heel-Side, “we’re into it.”

The team at ADAY also curated WANDER – a global content edit on where to work out and the spots to wear it out. Sharing these places and spaces that focus on spots where the ADAY fans can do business, grab a bite, sweat it out and travel to.

 

Sweating Sworkit

A guilty pleasure here at Heel-Side is taking a time out to watch Shark Tank. During the latest episode a company called Sworkit (Simply Work It) dove into the tank – and the Sharks took the bait.

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Sworkit’s premise is to remove the excuse by offering anywhere, anytime workouts. The app allows you to customize video workouts including strength, cardio, yoga, or stretching. Length of workouts range from 5 to 60 minutes.  Best part about this app is that if a move is too hard or you’re just not feeling it, skip it and the app selects the next move to keep you moving.

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Workouts are curated similar to music playlists – have a favorite move? Add it to a playlist, or choose from standard workout (favorite album).

If you want to pay the $2.99 monthly subscription or $19.99 yearly subscription you can get some great goodies:

  • Ad-Free Workouts (this alone had Heel-Side sold)
  • Exclusive Low Impact Exercises for Beginners and Older Adults
  • Customizable exercise intervals
  • Save unlimited custom workouts (plus additional editing capabilities)
  • Exclusive pre-built workouts
  • “Ask a Trainer” feature

It’s a perfect remedy for every exercise excuse, not to mention an excellently executed platform for usability, functionality, and most importantly, results.

Sweating Y-7 Yoga

Heel-Side took to the beat-driving vinyasa flow space of Y-7 Studios Broome Street location this past weekend. There has been a lot of talk around town about Y-7 Yoga Studios founded by Mason and Sarah Levey. This studio is redefining the stereotypical yoga practice ‘norm’- no mirrors, no candles.

The lights go off, the heat goes up and you get right into the flow. The class tempo is paced off cultivated playlists . These beats are legit, and make you work hard for the entire 60 minute intense sweat session. This music is good! You’ll be introduced to new artists and hear some of the classics mixed in with great remixes to create the perfect atmosphere for the avid yogis of Y-7.

 

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Yoga ideation is a new gateway practice revamped with upbeat sweatspiration. The flow was great and, true to their slogan, the sweat was dripping. We will be back for sure.

See Y-7’s other studio locations in NYC and CA here.

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Sweating Shadowbox NYC

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Heel-Side got in the ring with Shadowbox NYC this past weekend – the newest boxing gym dubbed the ‘Soul Cycle’ of its creed.

The class process breakdown starts when you reserve a class online. Pick a bag (akin to grabbing a bike for spin). The 20 min early arrival for new Shadwboxers is a wise suggestion to allow enough time to get equipment (if you don’t have yours in tow): wraps and glove rentals, both needed to participate in class. Navigating the traffic is a bit overwhelming on the first go – one packed class is assembling while soaked boxers are leaving the single studio.

Each class is directly related to the instructor’s perception of students’ abilities: catering to the more advanced but keeping the beginners in the ring as well. Here is where you may need some skills under your belt. If you have never boxed before, technique and cardio sequences can quickly get lost. The bags make instructor visibility difficult at times depending where your bag is and if you have no clue about how to properly execute a jab, cross, hook, or uppercut you could be asking for an injury.

The studio seems to offer night club ambiance: dim lights and stacked sound system. Music is legit – great remixes never miss a beat throughout the class. Five minutes before the class starts, instructors offer a quick orientation on correct stance, types of punches, and combinations you will encounter throughout the class.

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Go time – kick off with cardio planks, squats, burpies, and jumping jacks. These cardio sprints come back into play throughout the workout. Each new sequence is brief and the instructor will announce the sequence combination before each boxer is released to put their own spin on it (pick it up or slow it down depending on your experience/fitness level). The instructor navigates though the bags during each sequence before instructing the new combo doling out some tips and tricks.

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The soundtrack was steady, the sweat was heavy and the workout was intense. Heel-Side left with good feeling workout that will keep us coming back into the ring for more.

Equipment Overhaul

Activewear company Outdoor Voices partnered with Wallpaper*Handmade to design a family of five yoga-related objects made from natural materials. Using wood, cork, and felt they, with the help of New York-based Visibility, created the set, which includes: a resistance band, a wood yoga block, a triangular cork block, a wood roller, and a felt mat.

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Each element’s unique shape allows users to perform a variety of exercises. The shapes reference regular fitness products but their subtle designs make it so that they could be for other uses. When not in use, they come together into a bundle and are held by the fabric resistance band.

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Après-ski

The last stop, final run of the day – Après-ski. Head to toe slope style in affluent abundance during this peak style social stop. The labels gracing these style savvy snow goers are both old school privileged prestige brands along with some new mountainside players. Take a look at the 2016 snow school brands making up the slope side Après-ski competition.

HEEL-SIDE

Bogner

Fusalp

Jet Set

Kjus

Lacroix

Moncler

Perfect Moment 

Toni Sailer