HEEL-SIDE

The Noho Lab by Lululemon

Some people love it. Some people hate it. The all day workout wear ensemble, that some people never seem to take off. Now you can take it off, take it all off… and try this on for size. Lululemon high-end, beyond-the-gym Lab offshoot opened their second outpost, first in the U.S., in New York’s NoHo neighborhood this week.  Each store concept features store design and merchandising specific to that geographic location. A commonality however

Nike Air Max Con NYC

Nike Air Max Con inauguration is in full swing in celebration of the third unofficial Nike Air Max Day. MARCH 26, 2016 Air’s March 24 début runs through the 26 in a multi city birthday bash. In NYC’s Skylight Clarkson Square hosts the pop up space dedicated to Air Max’s iconic design, history and innovation. A unique introduction melding past and present through interactive integration. Capsule invite visitors to take part

JAMES PERSE SAMPLE SALE

Heel-Side is a cult believer in James Perse Los Angeles. The Perse aesthetic can be defined by the their high end design, quality construction, shape and high end fabrication. Aesthetically low maintenance and high fashion – emphasizing elegance and comfort with the pairing sophistication with simplicity. Excerpt taken directly from JamesPerse.com – who can depict ones presence better than the designer himself.

With the highest in quality and always aesthetically on point pieces there is a pricy point made at every check out. Looking forward to getting some sample steals tomorrow.

150 Greene St between W Houston and Prince streets

Tuesday, March 22nd – 10am — 8pm
Wednesday, March 23rd – 10am—8pm
Thursday, March 24th -10am —8pm
Friday, March 25th – 10am — 7pm
Saturday, March 26th – 10am — 7pm
Sunday, March 27th – 10am — 5pm

Game On – Single vs. Doubles

Sometimes we just need a little love:love. Wether you are in the mood for singles or doubles here is where you can get on the court in and around the BIG APPLE. Indoor Sportime NY Sutton East Tennis Club Vanderbilt Tennis Club Roosevelt Island Tennis Club Midtown Tennis Club Central Park Tennis Center Outdoor East River Park Central Park Tennis Center Flushing Meadows–Corona Park McCarren Park Riverside Park Riverside Park

Scuba Luxe | F.G.R. Exclusive

Fashion Gone Rogue Exclusive: ‘Scuba Luxe’. Featuring Anna-Christina Schwartz. Photographed by Tane Coffin. Styled by Nicole Adolphe. Hair and makeup by Joel Phillips. A great spread featuring truly functional and stylized scuba-wear. Great work from the talented team at Fashion Gone Rogue.

Zara Active Arrival

Zara is the latest big name apparel brand to join in on the ever expanding activewear marketshare.  The capsule includes 56 pieces of gymwear apparel and accessories now available for pre-order HERE.  Every item remains under a $70 price point and from the looks of it will hold true to the standard Zara hallmark – minimal, modern in style silhouettes (simply simple) that will satisfy the need it now retail therapy  without breaking the bank. Until these athlesure pieces reach the consumer

Nix Netflix and Chill for…

Whether travel, never-ending work hours, or a generally all-over-the-board schedule, there is a lot of pull on life that can leave your workout routine neglected. The simple solution may be streaming. Whenever, wherever workouts and classes accessed anytime/anywhere (with space for a yoga mat and a solid WiFi connection). Here are some viral options for you to try out.

Sweating ADay

Heel-Side is taking a look at the fashion fitness label ADAY.  ADAY targets the millennial consumer (or those that have acclimated the characteristics embraced by this generation) of the work hard – play hard a constant push-pull of work life balance and flexibility. So much to do and so little time. Founders Nina Faulhaber and Meg He partnered up while working at Goldman Sachs over their mutual love of boutique fitness.

Sweating Sworkit

A guilty pleasure here at Heel-Side is taking a time out to watch Shark Tank. During the latest episode a company called Sworkit (Simply Work It) dove into the tank – and the Sharks took the bait. Sworkit’s premise is to remove the excuse by offering anywhere, anytime workouts. The app allows you to customize video workouts including strength, cardio, yoga, or stretching. Length of workouts range from 5 to 60

Sweating Y-7 Yoga

Heel-Side took to the beat-driving vinyasa flow space of Y-7 Studios Broome Street location this past weekend. There has been a lot of talk around town about Y-7 Yoga Studios founded by Mason and Sarah Levey. This studio is redefining the stereotypical yoga practice ‘norm’- no mirrors, no candles. The lights go off, the heat goes up and you get right into the flow. The class tempo is paced off cultivated playlists .

Equipment Overhaul

Activewear company Outdoor Voices partnered with Wallpaper*Handmade to design a family of five yoga-related objects made from natural materials. Using wood, cork, and felt they, with the help of New York-based Visibility, created the set, which includes: a resistance band, a wood yoga block, a triangular cork block, a wood roller, and a felt mat. Each element’s unique shape allows users to perform a variety of exercises. The shapes reference regular

Après-ski

The last stop, final run of the day – Après-ski. Head to toe slope style in affluent abundance during this peak style social stop. The labels gracing these style savvy snow goers are both old school privileged prestige brands along with some new mountainside players. Take a look at the 2016 snow school brands making up the slope side Après-ski competition.