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HEEL-SIDE

With a serious seasonal crush on all things surf-inspired this summer Pret-a-surf is making a serious fashion statement this summer.  This New York based label specializes in swimsuits,  rash guards, and board shorts. Developed by Jillian Demling and Karen Mulligan after their endless search for sophisticated apparel in the in the surf realm. Their design aesthetic embodies clean lines, great fabrics, and amazing fits that exude a sense of city sophistication.  With a  plethora of great pieces I have hand picked my favorites; rash guards and board shorts (which I have so kindly attached below).

Hope to see more of this line on the surf this summer, can you imagine? A runway show on Montauks surf scene at sunset!  Check out their entire collection at pretasurf.com. Kudos designers, your def. making moves, and LOVE LOVE LOVE your motto, “One is not born a woman, one becomes one.” – Simone de Beauvoir


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As founder of Heel-Side.com. A fashion meets fitness dot com space aiming to provide curated content for those fashionable fit and all model athletes. Photo Art Director - E