The Noho Lab by Lululemon

Some people love it. Some people hate it. The all day workout wear ensemble, that some people never seem to take off. Now you can take it off, take it all off… and try this on for size. Lululemon high-end, beyond-the-gym Lab offshoot opened their second outpost, first in the U.S., in New York’s NoHo neighborhood this week. 


Each store concept features store design and merchandising specific to that geographic location. A commonality however lies in the transparency of design: the design and innovation take places 20 feet from where consumers are shopping.

Marcus Le Blanc, head designer of the first U.S. outpost, has a design aesthetic that portrays tailored lines and clean silhouettes, a unique focus in Lululemon’s design direction. Le Blanc is opening the Lab to other design insight by bringing emerging New York designers on board for collaborations, set to launch this coming fall.

Screen Shot 2016-04-01 at 2.59.53 AM

Lululemon, the activewear norm outfitting a majority of every workout class. This stronghold in the athlesure market has furnished the ability to harness technology and customer data to a new market segment.   A part of life removed from gym centric and sweat soaked activities.

Boasting a slightly higher price point, the Lab also offers mens apparel. To get Lab goods you will have to make a Lab field-trip – currently not available through e-commerece purchase. However you can check out the collection HERE.

Screen Shot 2016-04-01 at 3.00.08 AM

Lululemon Lab’s next brick and mortar location hasn’t been released to the public. Although a safe bet can be placed on Los Angeles, London, and Sydney.

Scuba Luxe | F.G.R. Exclusive

Fashion Gone Rogue Exclusive: ‘Scuba Luxe’.  Featuring Anna-Christina Schwartz. Photographed by Tane Coffin. Styled by Nicole Adolphe. Hair and makeup by Joel Phillips. A great spread featuring truly functional and stylized scuba-wear. Great work from the talented team at Fashion Gone Rogue.


Bikini Fella Swim and Cuff Kookai


Paddle Suit Duskii, Bikini Midnight Swimwear and Necklace Liberte Design


Neoprene Bikini Duskii


Neoprene Bikini Duskii


Swimsuit Jets Active

Origional article:

On The Table: Sakara

Danielle Duboise and Whitney Tingle are the co-founders of Sakara Life. Launched in 2011, the brand Sakara, meaning “with form” in Sanskrit, holds their principal belief that food is medicine. Their meal delivery program is based on a whole-food, plant-rich diet that includes fresh, nutrient-dense, and delicious ingredients delivered to your door. Quickly gaining a cult following and known as THE model staple and a common household name among the celebrity scene. Gwyneth Paltrow took her love for Sakara Life from fan to family – officially endorsed by Paltrow’s lifestyle brand GOOP.

Saraka Life by Heel-Side

The Sakara Life Nutritional Pillars:

  • No calorie counting
  • Plant protein
  • Hydrating foods
  • Greens
  • Good fats
  • Eat the rainbow
  • Nutrient-density
  • Sulfur-rich vegetables
  • Body intelligence

Sakara Life by Heel-Side

Every meal contains the highest quality ingredients (calorie counting is not part of this game plan). Meals are delivered right to your door/desk,  ready-made (and ready to eat) organic, vegetarian, and adaptable for food allergies. Focus on local sourcing provides constantly changing menu choices, only fresh seasonally specific produce. Deliveries are made up to three times a week (depending on order size). There is no weekend delivery – participants are encouraged make meals and provided similar cleanse-consistent recipes.  It just so happens that Sakara Life cares about the environment as well – all packaging is compost friendly and/or biodegradable.

A full day will run you $100 dollars: breakfast, lunch, and dinner. Larger packages of 5 days or 20 will lower the daily cost and save you some money. Take a look at a sample menu below:

  • Breakfast: Brown Rice Breakfast Bowl with Cinnamon-Spiced Apples and Walnuts
  • Lunch: Sautéed Fennel and Skillet-Toasted Almonds over a bed of Organic Baby Arugula
  • Dinner: Lemon-Scented Quinoa with Grilled Artichokes and Farm Fresh Asparagus

Sakara Life by Heel-Side

With all the hype, our team at Heel-Side had to take Sakara for a test ride. Five days, literally a different office. Skin was glowing, there was energy in the air, we felt great and the best part about it all was – there was so much food! This green gift from Sakara is far removed from the downward spiral of being hungry and cranky while craving all the wrong things. We at Heel-Side agree – we are joining the cult of clean at Sakara Life.

Take a look at S-Life Magazine for tips and advice on not only eating clean, but living clean.

Grand SLAM

Service! Teen Vogue adds in a court ready couture with the latest designer digs. I’m in LOVE = LOVE (ha!) Check out for details on each piece. 

So get the gear. Time for your GRAND SLAM!

Love, E


Compete Chanel Chic

Fitness-focused with a foundation dripping in high-fashion – designed by the world-famous Chanel fashion house – feast your eyes on this branded sports paraphernalia – what’s not to love?!

This slideshow requires JavaScript.


Boys, if your lady friend needs motivation to pick up a sport,  your lady friend to pick up a sport, I recommend CC’ing her on one of these – literally. You’ll have her hooked on the high fashion gear in no time, and when you sport the CC’s, you have no choice but to compete your heart out. 


Love, E

Sarah Lee Under the Sea

After an incredible weekend with some unexpected new friends, I also incurred a new appreciation  for ocean photography. Granted St John’s has endless beauty to capture in photographs but some talented individuals were able to capture this weekends excursion, making time stand still and all the beauty we were so blessed to indulge in. I hope to share some of these amazing photos with you soon. Until then I will introduce photographer Sarah Lee’s who ocean photography both above and below the water shots are breath-taking.

This slideshow requires JavaScript.

See Sarah Lee photography website here, in a way encompassing both the striking beauty of mother natures waves at break and those souls who have chosen “hop on board” (so to speak) and ride the wave.
Enjoy my lovelies! Here’s to the sheer pleasure of some summer weather. 

RLX has got it DOWN



RLX  transformed,  a new take on athletic wear for women. New shapes, new colors, new materials that have been incorporated into the current Holiday 2010 collection, a breath of fresh air to good quality exercise apparel.

The newely opened Ralph Lauren Mansion in New York City, addressed 888 Madison Ave houses the entire RLX line in a room dedicated soley to this new kind of performance for women. Clean design, excellent color story, and perfect mix of technology, fashion, and fitness. To throw and example your way, the RLX Supernoca Scarf – offered in royal and neon coral. Check this accessory out here Ralph Lauren I suggest you take the time to look at the rest of the collection.

Warm Wishes, Love, E!


What could be better that designer goods marked down ten fold at 12 noon daily (GUILT GROUP, cough), well sporting goods marked down ten fold daily, of course!

Introducing my newest obsession the CLYMB

May be defined as: A premium outdoor and sport brands catering to outdoor enthusiasts, athletes, and professionals. Pricing as low as 70% below retail on apparel, footwear and equipment from an élite group of premium athletic manufacturers.

I am inviting you. THE

You’re Welcome! Love, E!


I think I can…

Well, Meghan thought she could… and she did! For nearly a month I have been meaning to write a BIG congrats to my good friend Meghan for crossing the finish line of her very first marathon, not to mention the largest marathon in the WORLD! This 26 mile 385 yard trek seems overwhelming to a first timer. As this being Meghan’s first time, I thought, “what a perfect opportunity to see the before and after thoughts of this first timer.” Congrats again Meghan – So very proud! See below – Who knows you could be next…
What made you decide to run the New York Marathon. Running a marathon was always on my pseudo-bucket list, but I never thought I’d really be able to do it.  I like running but never LOVED running.  Runner’s high schmunner’s high. But then a good friend and I started running together about a year ago, and he gave me the push I needed to run the Lake Placid Half Marathon in June.   I had a blast.  He then gave me another little nudge to enter my name into the NYC Marathon lottery.  I thought to myself how cool it would be to run it while I’m living here in NYC. So I went for it.  I remember the day we found out our status on the ING Marathon website….Accepted.  I had to tell everyone I knew that I got accepted so I couldn’t back out.

What was your training program and did you follow it? I followed Hal Higdon’s Intermediate Training Program…to the tee. There were days when my schedule was crazy but I tried to at least pound out a few miles on those days. I was too sacred to veer off course thinking I’d get to the actual marathon and bomb.  When you have a goal in mind, it makes it much easier to get up at 5:45AM before work to run.  Knowing I could come back and drink a cup of coffee was my motivation.

Do you have any advice for first time marathon runners?Find a training program you like and follow it.  Even if you don’t follow it completely, you at least have the mental relief of knowing you did the best you could do for the months leading up to it and that dedication would carry you through.

Best part of the entire experience/worst part of the whole experience. The hardest part about the marathon is signing up and then the months, weeks and days of training – especially with the NYC humidity in the summer months. Getting yourself to the start line is literally the hardest part.  Once you’re there, the fun begins.  I’d be lying if I didn’t say one of the best parts was eating anything and everything on the days I had to do long runs – that was fun.  But the real best part was coming off the Queensboro Bridge at mile 16, which was long, inclined and thinking to myself “OMG I still have 10 hard miles to go how on earth am I going to do this?” And then rounding the corner onto 1st avenue in Manhattan to see thousands upon thousands of people cheering.  I saw my family and friends on this stretch and the looks on their faces when they saw me run by were priceless.  Don’t think I’ll ever forget that feeling.

What were you wearing for your run? Well, this was obviously very planned out.  My roommate and I had a “find-meghan’s-marathon-outfit” brunch date the week before.  I wore short Nike running shorts (wore them all summer training and got so used to them, i didn’t care how cold it was going to be…I was wearing them), a mint green Lululemon racer-back tank top,  arm sleeves and a peach bandana.  I wanted to stick out in bright colors. And I just love bright colors.

Your ‘song’ that got you through the walls. Oh man, I am a huge music person so my playlist was very well thought out.  I had 2 songs that I used to get me through the wall. #1 was called Swim by Jack’s Mannequin.  It’s a song about pushing through the struggles in your life.  My brother had texted me a few of our favorite lyrics the night before, so that reinforced it. #2 was “Running Down A Dream” by Tom Petty.   Cheesy but true.  Oh… and also cheesy but true was Empire State of Mind by Jay-Z.  Kind of cool to listen to while running the streets of NYC.

Would you do it again? Evaaaa!!!! Ask me in a week, ok?

Meghan, Thank you! Congrats again on an outstanding accomplishment!