The Sneaker That Invented Hype
“There is always a moment where you can pinpoint a subculture’s entrance into popular culture — when something ceases to be a niche and joins the greater consciousness of the public (SB Pigeon Dunk, 2020).” For “sneakerheads” that moment occurred
adiCup 2010 Herzo Pack
Get it, get it, get it girl! Presenting the final design collaboration between Adidas and Nelson Mandela’s charity group 46664 to honor the role of South Africa as the World Cup host. The final pack features a jersey, Votary shoes,
