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Athlogh a common name among the male swim sceene. This high quality and preppy brand is offeing up a little amour for the oppiset sex.

Lets start at the beginning once upon a time, in Saint-Tropez where there was elegance. The year was 1971 and legendary Saint-Tropez was governed by the laws of pleasure, carefree living and legend. A young man conceptualized by surfer’s trunks, a design took shape, very different from the traditional “swim briefs” of the time. Colourful and original, a new style is set made from spinnaker canvas (sailing is, after all, the king of sports in the gulf of Saint-Tropez). Thus the birth of the first Vilebrequin, the French word for “crankshaft” and a reference to its designer’s passion for automobiles.

This company set a standard and trend that has changed little from the original shape and material. At this very moment on the beaches of Saint-Tropez and around the world these practical and comfortable, colorful and très chic attire is a  common staple selected by the trendy male. Fast forward to 2010 – brings the launch of Vilebrequin’s very first women’s collection – exuding the same practicality, comfort, and très chic qualities from the menswear collection. Take a look below at two suits from their first launch. I can not wait to get into one of these!

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As founder of A fashion meets fitness dot com space aiming to provide curated content for those fashionable fit and all model athletes. Photo Art Director - E